It’s taken some companies a while to catch on, but an e-commerce strategy is now essential, according to fresh European research which finds that Dutch retailers are the trailblazers when it comes to having an online shop and British businesses are the first to grasp mobile shopping. Infographic shows the research results.
Do social media channels really impact on business growth? Oh yes, experts at the MINT Global conference in Amsterdam agreed last week – and if you’re not already engaged in ‘social listening’, start now.
Businesses need to ensure they have a clear understanding of their aims and objectives, their customers, the data they are collecting and the interactions customers have with their business. With all these elements in place, brands that operate in Singapore – the gateway to Asia – can begin to build truly effective data driven campaigns.
Despite the significant increase in the amount of data and signals at their disposal, the majority of marketers feel they haven’t got to grips with how to adequately tap into the way people use mobiles today and remain insecure about mobile in the customer journey.
Is direct marketing a dinosaur or a viable and effective modern-day discipline able to measure well with later innovation – and what can today’s digital practitioners learn from those who still get results from traditional and classic methods of reaching their target market? Summit examines the roots of marketing best practice.
Selling to Chinese consumers requires a bespoke approach. Don Zhao explains how brands should talk to this audience and gives examples of those that have been successful.
Well, is there actually a ‘best time’ to post content on social media? Author and expert Luan Wise continues her series looking into social specifics and says that, through trial and measurement, you will find that certain days of the week and times of day provide more engagement than others.
A year and a month or so away from the date of this article is when the data privacy laws of the EU and the UK will change – dramatically. And the effects (and repercussions) on marketers will be enormous. So said data expert and speaker Rosemary Smith at the MINT Global event in Amsterdam this week.
Innovation and Leadership. Two words that scare the living daylights out of you or two that inspire you to do great things. Which? Delegates at the MINT Global conference in Amsterdam today were finding out.
There’s huge potential for email to drive lead generation and engagement among this demographic, but key differences that marketers should be aware of in order to successfully target millennials – including ideal email content and device of choice.