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Take control! How to get started with a data governance programme

Data-driven technologies are evolving at a fast-rate and global regulators are striving to implement laws which safeguard the rights of citizens. So how do YOU keep up? The answer is effective data governance. Find out what it is and how to get started…

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Binding beer contracts, data lessons from your wardrobe and boosting your productivity

Our latest round-up examines an inspired marketing campaign from a Swedish beer brand, offers tips on how to safeguard your focus and creativity, and reveals how a wardrobe study will make you rethink your product marketing.

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A new competitor for Google, the art of messing up and the best marketing books for 2021

Discover Google’s new competitor, tread the path to awe-inspiring marketing and find out why ol’ fashioned marketing has made a comeback. And much more!

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Talk the talk: How to establish brand tone of voice across the business

Brand language is something you do, not something you have, says Alex Goldstein of Schwa. But why is it so important? And how can you ensure the language you use is consistent across the whole business? Read on to find out.

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The future of entertainment, the power of Big Tech and the loss of a true innovator

Has the internet screwed the entertainment business? American stand-up Dave Chapelle has an enlightening take. Plus the latest discussions on Big Tech regulation and the sad passing of ecommerce pioneer Tony Hsieh.

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How to blog your way through a crisis (the smart way)

To survive and thrive during this age of upheaval requires businesses to stay current and visible through a strong online presence.

Adam Benzecrit, Director at inflo.Ai, shares his insights on how to maximise the potential of online content, especially for smaller companies looking to grow their brand.

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“Nudging” the right way, Alibaba’s sales boom & Big Tech regulation

This week, we’ve been astounded by the figures released from Alibaba’s ‘Global Shopping Festival’, learned how to put behavioural science into practice and considered two sides of the Big Tech regulation debate.

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Reinventing the mall, busting jargon users & incentivising product lifespan

Learn how Citadium is reinventing the shopping experience for younger consumers, why IKEA is looking to increase product lifespans, and how jargon is used as a smokescreen for competence. 

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Woke washing, voice coding and augmented travelling

This week we learn about the dangers of tokenism, innovations in voice-coding and how AR is set to point us in the right direction.

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YouTube checks facts, iPhone produces VR films, and work faces radical change

From YouTube’s new automated fact-checker, to the future of VR film production; Craig Hanna introduces the latest global perspectives that have caught his eye…

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