We all know that it costs far less to retain a customer than it does to acquire a new one, yet only 15% of companies are more focused on consumer retention. Find out more facts and figures, tips and advice about hanging on to your customers – explore this detailed report.
How can airlines and airports, together with associated retailers, boost the customer experience and also benefit from sharing traveller data? Strategist Jon Reay examines upgrades, discounts and rewards and the possibility of a single mobile app offering opportunities for co-operating brands at airports. He shows how small improvements to the customer journey through the airport – literally and digitally – could have a significant commercial impact for all.