What’s REALLY been worth reading over the past week? Craig Hanna, digital marketing consultant and resident GMA managing editor, introduces the articles that have caught his eye…
Over the next few weeks, we’ll be bridging the gap between data insight and effective action.
Once described by David Ogilvy as knowing “more about direct marketing than anyone in the world”, Drayton shares his exclusive straight-shooting wisdom right here on the GMA.
He reminds us all of what really matters: persuasive copy that gets results.
Any company which is dependant on data needs data which is… well… dependable. But how many actually have a data quality strategy? And what are its key components? Read on to find out…
Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil…
There’s one thing most marketers seem to agree on right now: the increased need to provide helpful marketing. But what does that mean? And how can it benefit organisations? We speak to marketers and business leaders to find out…
Social media platform TikTok has come to the fore as a means of bringing people together during these socially distant times. While the video sharing app might not be a suitable option for all businesses, content marketing specialist Ashley Lipman reveals the industries which are benefitting – and some of the best practice techniques they employ.
In an era where data overwhelm is the norm, a data strategy that actually works is a rare commodity. Here we offer a practical guide on how to build a data strategy featuring expert commentary, data strategy templates and some of the best resources on the internet.
Bad data is bad business. Indeed, organisations believe poor data quality to be responsible for an average of $15m each year in lost earnings, according to research by Gartner. Here we reveal the cost of bad data and why it might be time to clean up your act.
The growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. Our new whitepaper – in collaboration with data and insight specialists, REaD Group – examines the scale of ‘bad data’, its implications for businesses and what can be done about it.
“The old adage ‘garbage in, garbage out’ has never been more true or more important for businesses. Good quality data means better business decisions, better marketing and more profitable relationships.”
– Jon Cano-Lopez, CEO, REaD Group
Organisations’ believe that inaccurate customer data costs them, on average, six per cent of their annual revenues, according to the Royal Mail. Perhaps more worryingly, over a third are not even sure how much it costs them.
Tackling this problem should be a business priority. In light of the GDPR, clean data is no longer a preference for companies wanting to improve their ROI: it’s now a business fundamental.
In this 22-page whitepaper, you will learn about:
1. The data quality challenge for businesses today: The cost of bad data, its scale and how clean data has become essential in today’s economic and regulatory climate.
2. How to build a data-aware organisation: Learn how to develop into a mature, data-informed organisation, and how this provides the bedrock for maintaining clean data.
3. How to get clean: The key constituents of a data clean-up operation: The 7 essential data cleansing activities which will transform your data streams into a trusty source of insight.
4. How to stay clean: The future of data cleansing: Effective data cleansing methodologies are set to become increasingly important as new technologies emerge which rely on good data.
5. The key questions to ask your data provider: Discover whether your data providers are providing you with accurate, up-to-date and legally sourced data by asking these 8 key questions.
Download the whitepaper below and rid your company of the scourge of bad data!
Advertisers are tripping over themselves to grasp the opportunity that AI and machine learning offer. But do they know what they’re doing? Rob Bennett, CEO at rehab, gives his verdict on the future of AI in advertising and how forward-thinking companies are using AI to improve engagement with customers.