Category: Best practice

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Best practice CRM Data Driven Channels Europe Global UK

Ramadan 2018: A reminder for brands to embrace cultural holidays all year round

cultural holidays

Ramadan, the 30-day period of ritual fasting and abstinence marked by Muslims around the world, has come to an end for another year. But what have brands learned about their campaign strategies around such cultural holidays – and can they take the lessons on board for the next opportunity to spike their business growth? Chris Baldwin takes a look at how they can hone their marketing and embrace different cultures.

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All content Best practice Insight

Today’s big brands – retail or not – are using CX strategically. Are you?

CX shopping

Are you providing a customer experience that best suits the needs of the customer, whoever – and wherever – they are? Whether in the physical store or online; all retailers need to make sure their service evolves with the customer’s expectations. Steve Borges, Co-founder of Biglight reveals how big brands are keeping up and how you can too…

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Best practice Europe Global Strategy and Management UK

Diverse marketing and brand reputation: why it’s so important to embrace diversity

diverse marketing brand survival

How ‘diverse’ are your marketing teams? Are they viewing a campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective? Or is there still an insensitive slant towards sweeping generalisation in your marketing messages? Lucy Smith calls for more diverse marketing and shows how and why your care and regard for all minority groups and segments can enhance your business reputation and customer loyalty.

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Best practice Content Marketing Data Driven Channels Global

Best tools to help generate ideas for your content marketing strategy

content marketing strategy

Mark Thomson shares his expert ideas for start-ups and those who are planning their content marketing strategy – showing the way forward through use of the varying tools of the trade.

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Best practice Global Legal & Compliance Strategy and Management UK

What does the future hold for sexist and stereotyping advertising?

stereotyping advertising

Ads that once gained traction across the world can now seem astonishingly sexist as society changes and we now baulk at blanket stereotyping – what might have been suitable THEN is simply not good enough any more. Accordingly, changes to regulations continue. Here, Nick Breen and Caroline O’Doherty describe the impact of a proposed new rule that will govern stereotyping advertising in the UK.

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Belgium Best practice Czech Republic Data Protection Europe France GDPR Germany Global Ireland Italy Sweden UK

The GDPR opt-in opt-out hokey-cokey – was that what it’s all about?

GDPR opt-in opt-out

GDPR became law on May 25, 2018. How did marketers react? How did the general public react? Here’s a round-up of surveys, polls and opinions about the GDPR opt-in opt-out preparations and the way ahead.

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Americas Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK USA

Why US marketers must get up to speed to avoid a GDPR shock

US GDPR shock

If marketers in the US want to continue selling into the world’s largest digital single market, they need to figure out carefully how the new General Data Protection Regulation affects their database . . . or they are in for a nasty GDPR shock, says Ardi Kolah.

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Best practice Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Legal & Compliance Strategy and Management UK

The really useful GDPR resource: your definitive guide

GDPR resource

Here it is! Everything you need to know about the GDPR, from what it is to how it affects you and your brand/business – wherever you are in the world. We have put together a full GDPR resource – a complete guide to the General Data Protection Regulation and how to make sure you comply with the new law, both before and after its enforcement date, 25 May 2018.

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Best practice Data Protection Data Strategy GDPR Global Strategy and Management

Data quality in focus: GDPR puts data professionals out front for commercial decision-making

data quality

Keeping data clean is at the core of compliance and competitiveness, says Stuart Huke. And the professionals who are focused on data quality are now at the top table of businesses across the UK and Europe – thanks to the GDPR spotlight.

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Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

Don’t risk GDPR non-compliance – put quality customer data at the heart of campaigns

GDPR non-compliance

GDPR non-compliance will cost those who risk it up to 4% of global turnover. But even without GDPR fines, most marketers know that dirty data hits the bottom line. Royal Mail research has revealed what brands and agencies are doing to plug the ‘leaky bucket’ of customer churn – to cleanse, validate and improve the quality of the data they hold. Jim Conning examines the findings.

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