Category: Best practice

Categories
All content Best practice Data Driven Channels Email Insight Marketing Automation

6 key considerations for choosing your event marketing technology

event marketing technology

Every organisation has its own particular requirements when it comes to managing the event marketing process – and this makes finding the ideal solution a tough task. Thankfully, Simon Daniels is on hand to help you evaluate the options. He argues that good data load functionality and flexible segmentation are among the key capabilities you should bear in mind when choosing event marketing technology. But what else should you consider?

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Best practice Data Protection GDPR In the News Legal & Compliance

GDPR: learning lessons from the ICO’s first enforcement notice

GDPR regulation

It’s been a few months since the GDPR came into force and still confusion remains. Fiona Salmon takes us through some of the key mix-ups which are leading data management companies to unnecessarily jettison user data. She also outlines a key lesson to learn from the recent ICO ruling and identifies the one key area where companies are consistently letting down consumers.   

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Artificial Intelligence Best practice Case Studies Data Innovation Data Management Insight Machine Learning

From green tea to cannabis lattes: how to predict consumer demand using social data

predictive marketing data

Thanks to big data, automation, and machine learning; predicting trends is becoming an increasingly scientific pursuit. At this year’s Festival of Marketing, Richard Maryniak from Black Swan Data provided an insight into how they’ve been using social data to predict consumer demand in the food and drink sector.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Best practice Big Data Data Governance & Security Data Management Data Protection ePrivacy Regulation Strategy and Management Web Analytics

The cookie has crumbled: 5 reasons why you should embrace behavioural marketing

Behaviour marketing cookie

Many online retailers remain sluggish in moving beyond the cookie in order to better understand their consumers. Gracia Amico from BounceX argues that it’s time to re-think digital marketing and provides 5 key reasons why behavioural marketing is an essential upgrade.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Best practice Case Studies Insight Market Data

Getting off the shelf can reignite growth in FMCG

The giants of the fast moving consumers goods (FMCG) sector have faced a challenging few years. Kraft Heinz has been among those hitting the headlines for the wrong reasons. So, how will it meet the challenge of changing market dynamics? Matt Boffey explores its current predicament, and the three biggest digital opportunities which will be key to the organisation’s growth over the coming years.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Artificial Intelligence Best practice Data Innovation Data Protection GDPR Insight Programmatic Advertising

AI will play a key role in rebuilding trust in online advertising

Data driven advertising and trust

Businesses cannot afford to treat ‘trust’ as just another 2018 buzzword. It is the backbone of all advertising, for both business-to-business and business-to-consumer success. As consumers’ understanding about how companies use their data grows, the safe placement of adverts and GDPR compliance will be more important than ever.

Andrew Morsy, MD at Sizmek, argues that it is up to brands to implement the right technology – with AI at its core…

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Driven Channels Email Europe GDPR Global UK

Email marketing post-GDPR – has there been a negative impact?

email marketing post-gdpr email marketing campaign

New research suggests not, but the findings from the UK DMA’s email marketing post-GDPR survey are explored here by Rachel Aldighieri, who reveals that email is consumers’ preferred marketing channel and discusses why marketers must keep the message simple.

 

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Protection Global Legal & Compliance Strategy and Management

Transparency & navigating the adtech ethics conundrum: what the future holds

adtech ethics article on charities being ethical

With disruption continuing in all areas of marketing, transparency is the key driver of this change – the industry must reinvent the advertising model around ethically driven business practices, says Ben Humphry. The problem is twofold: marketers question visability and viewability and complain they are in the dark about ad buying results (were they great or were they faked?); meanwhile consumers fear they are being commoditised via their data . . . so resort to ad-blocking. Trust is eroding on both sides. Thus, adtech ethics must shift from concern to action – here’s how.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Driven Channels Europe Global UK

Rogue, fake or honest, genuine? Aiming to restore faith in the customer review

customer review

Consumers use reviews, reports and ratings to make informed and accurate purchase choices; retailers use them as customer feedback – to learn to understand their audience better. But can reviews be trusted or are they fakes? A new standard has been introduced, aiming to put trust back into the online customer review. Matt West tells how it will benefit the industry.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Driven Channels Global

How to future-proof your website against ad-blockers

against ad-blockers ad fraud

Bill Hess discusses how to place ad content on your site that is welcomed, not blocked. He believes website owners can protect their sites against ad-blockers by taking more care, claiming visitors are annoyed by irrelevant ads, not all ads. So, be aware of the difference, get to know your audience and tailor the ad content accordingly in order to boost your sales.

This content is for Free membership members only.
Register
Already a member? Log in here