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Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

Don’t risk GDPR non-compliance – put quality customer data at the heart of campaigns

GDPR non-compliance will cost those who risk it up to 4% of global turnover. But even without GDPR fines, most marketers know that dirty data hits the bottom line. Royal Mail research has revealed what brands and agencies are doing to plug the ‘leaky bucket’ of customer churn – to cleanse, validate and improve the quality of the data they hold. Jim Conning examines the findings.

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