If you are in the process of setting up a new website, think carefully about the domain name you aim to use. It’s the first thing your potential customer will see and should sum up concisely and accurately what your business is all about; so don’t try to be clever – be clear. These expert tips and an infographic explain how.
Nearly half of online ads served aren’t delivered to the audience that advertisers intended, with campaigns particularly struggling to target women. So what can marketers do to improve targeting and digital campaign accuracy?
SEO – Search Engine Optimisation – is one of the greatest tools that online marketing offers, but it can work for or against you. It all comes down to your knowledge of the SEO rules and standards that apply to all sites on the internet, even the best-known ones. Abide by these rules and watch your rankings soar – ignore them at your peril:
PPC campaigns are a vital marketing tool for developing brand awareness, increasing traffic and driving sales. However, even paid advertising can fail when used incorrectly and often marketers are left wondering why their AdWords campaign failed. Here are examples of good and not-so-good practice – and top tips on getting it right.
Increasingly, consumers are understanding how useful sharing their data can be, in terms of receiving a relevant communication, a tailored offering or a specific deal. But are marketers really making the most of a personalised marketing strategy or, as research suggests, do many doubt that perfecting personalisation is possible? Currently, personalisation is good, but we need to do it better.
Increase traffic to your website through tactical use of keywords, but also ensure that traffic results in conversions. Here’s how to move a search into the buying funnel and thus help your brand to grow:
Online content marketers and regular bloggers must ensure their written work is clean and grammatically correct as well as engaging for the reader and effective for search engine optimisation – SEO. Here are some tools that can ensure that remit is fulfilled and to assist with SEO copywriting success.
An affiliate marketing career can be hugely rewarding, both personally and financially, but it takes application and effort to make it a real success. Phil Coleman shares his expertise.
Organic traffic from search engines can send huge amounts of visitors to your website, and it is all totally measurable, but what’s confusing is that there are a plethora of metrics available to you – here’s a few, explained.