Online activity can be skewed by bot traffic. Here’s insight into what that means – potentially, false assumptions, missed opportunities and perhaps damage to a site’s performance – plus a step-by-step guide to identifying and countering website analytics affected by bots.
It might seem obvious, but it is quality not quantity of data you need to support your marketing efforts. Here, consultant Robert Howells brings the first in a series of data articles – this one looking at start-ups data; how they find their data and what they do with it for optimal effect.
How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.
Research reveals the relationship between the web presence of the booming gambling industry and its social media presence. It seems betting websites have found that, for their brands, Facebook is not engagement-worthy: gamblers aren’t sharing their hobby on social media.
How can you measure your inbound calls and track Adwords campaigns to check on and optimise your ROI? This paid search infographic displays top tips on making the channel work well by leveraging analysis and tracking.
The story of a passenger being dragged off an overbooked United Airlines flight hit the headlines and led to furious criticism. We take an in-depth look at the data driven marketing story behind those headlines and weigh up the potential long-term brand impact.
What does a successful affiliate marketer do to keep ahead of competitors and be top of their league? Phil Coleman from global self-service platform ClickSure says they should be relevant, reachable and unique – and use data analysis as their secret weapon. Here’s why . . . and how:
An affiliate marketing career can be hugely rewarding, both personally and financially, but it takes application and effort to make it a real success. Phil Coleman shares his expertise.
Take advantage of Google’s potential and make use of this essential acquisition tool – Google Adwords – to gain traffic and increase your presence in the American giant’s paid search results, advises Marc Schillaci, in order to benefit from the immediate results it brings.
James Rosewell takes a look at Google’s new mobile friendly test and advises on how to optimise your website in line with the mobile web browsing revolution.