Tag: data protection

May 25: GDPR will bite as big as it barks

Post author By Duncan Hendy
Post date 8th May 2018

We are on the brink of a mega shake-up of data privacy rules – one that has caused a tsunami of stress and panic among businesses and organisations, all struggling to become compliant with the new General Data Protection Regulation in time for its May 25th deadline. GDPR will bite – very soon and very hard, but although there are plenty of negatives to be aware of, there are also many positives, says Duncan Hendy, citing an enhanced customer relationship as the ultimate reason for ensuring your database is squeaky-GDPR-clean.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags customer data, data breach, data privacy, data protection, GDPR, law and compliance, legal and compliance

Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Strategy and Management UK

Fresh from MINT 2018 – GDPR, harnessing intelligence and marketing into the future

Post author By Sally Hooton
Post date 23rd April 2018

MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags AI, Artificial Intelligence, customer relationship management, data protection, digital marketing, digital transformation, Emarsys, GDPR, Google Cloud, legal and compliance, machine learning, MINT, PA Consulting, Persado, Pragmatic, weareCrank, White Hat Media

Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

Fresh from MINT – GDPR ‘an opportunity for data-driven marketers’

Post author By Philippa Donn
Post date 23rd April 2018

MINT – GDPR: expert panellists were discussing the impact of the new data protection regulation during MINT, the major marketing summit event in central London. Philippa Donn was there to report back on their advice.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags data privacy, data protection, GDPR, legal and compliance, MINT

Best practice Europe GDPR Global Legal & Compliance UK

Effective email marketing – timing is everything to avoid GDPR unsubscribes

Post author By Sarah Taylor
Post date 13th April 2018

email targeting, GDPR unsubscribes — When email goes wrong – series

The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags customer data, customer engagement, data collection, data privacy, data protection, data retention, data security, email deliverability, email marketing, GDPR, legal and compliance, marketing campaigns, personalisation

Americas Best practice Europe Germany Global Legal & Compliance Strategy and Management USA

Data security v technology: is another legal bombshell about to hit marketers?

Post author By Robert Howells
Post date 2nd March 2018

It’s a quandary currently causing anguish for American law-makers: Should the US government (aiming to track and rout terrorists and fraudsters) have the power to search email data that’s stored on a server in another country? Or would this open the floodgates for international ‘snooping’ and thus be a potential violation of personal data privacy? How seriously would global business be affected if data no longer feels secure and protected across borders? Robert Howells investigates the facts, weighs up the pros and cons and worries about the future . . .

This content is for Free membership members only.
Register

Already a member? Log in here

Tags data protection, data security, GDPR, legal and compliance, Microsoft, privacy

Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

New privacy rules OK – how GDPR will affect data use in retail, automotive and financial services

Post author By Julie Neilson
Post date 21st February 2018

The forthcoming GDPR is designed to help protect consumer data, not to hamper businesses and hog-tie them with red tape. Those businesses that adapt to the changing rules – that turn big data into smart data – will survive and thrive, says Julie Neilson, explaining how marketers in the retail, automotive and financial services sectors are surmounting the obstacles and reaping the opportunities . . . showing that it can be a case of new privacy rules OK!

This content is for Free membership members only.
Register

Already a member? Log in here

Tags Big data, customer data, data collection, data consent, data driven marketing, data insight, data privacy, data protection, GDPR, legal and compliance, retail

Data Management Global Insight Strategy and Management

What’s next for data management and insight: 5 trends and predictions for 2018

Post author By Nicolas Finet
Post date 12th February 2018

Technological advancements are having a huge effect on data management and insight that can be gained from careful data analysis – delving ever deeper into big data to enhance and perfect the customer experience. Nicolas Finet takes a look down the year ahead, examining the evidence and thoughts of field experts, and makes a few considered predictions.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags Big data, data governance, data mangement, data protection, data strategy, data warehouse, Internet of Things, IoT, machine learning, marketing automation, marketing cloud

Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

SWOT up on data privacy: ‘think positive, it’s a GDPR opportunity not a threat’

Post author By Will Anthes
Post date 2nd November 2017

Forecasters say that, come May 25 next year, 75% of EU customer data will be unusable because it does not comply with the new data protection laws. But research by W8 Data shows a more positive vibe – the ‘GDPR opportunity’ will force companies to clean their data thoroughly, in line with the new regulations. It will affect amounts of data held by companies, but quality over quantity will forge better relationships with customers.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags charities, customer data, data hygiene, data privacy, data protection, permission marketing, personal data

Americas Data Governance & Security Data Protection Europe GDPR Insight Legal & Compliance Strategy and Management UK USA

The marketing consequences of GDPR – who will be the winners and losers after May 2018?

Post author By Robert Howells
Post date 16th August 2017
1 Comment on The marketing consequences of GDPR – who will be the winners and losers after May 2018?

New regulations come into force next May around data consent, but what will be the marketing consequences of GDPR? Robert Howells makes some predictions on who will benefit and who will struggle with the effects of GDPR.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags ABM, consent, customer engagement, data management, data marketing, data privacy, data protection, data security, direct mail, email, GDPR, personalisation

Best practice Europe GDPR Legal & Compliance Strategy and Management UK

GDPR compliance: act in haste, repent at leisure

Post author By Judith Niederschelp
Post date 25th July 2017
1 Comment on GDPR compliance: act in haste, repent at leisure

Most business leaders now have an awareness of GDPR and its requirements. They’re keen to select and implement technologies to aid GDPR compliance. But important foundational capabilities should be addressed before technical controls for data protection are deployed.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags data breach, data management, data privacy, data protection, personal data