Tag: data protection

The GDPR consent dilemma: is there an alternative?

Post author By Philippa Donn
Post date 13th July 2017
1 Comment on The GDPR consent dilemma: is there an alternative?

It’s a huge burden for marketers aiming to stay on the right side of the law – and the customer – but deciphering and complying with the forthcoming changes in data protection regulations (GDPR and ePrivacy Regulation) are creating a major consent dilemma for businesses across the UK. Take heart! Here’s some help and guidance from those at the coalface who have been examining how ‘legitimate interests’ might apply.

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Tags data management, data privacy, data protection, data strategy, direct mail, email marketing, GDPR

Data Management Europe Insight Strategy and Management UK

The elephant in the room: it’s time to talk data monetisation

Post author By Sally Hooton
Post date 5th June 2017

Many consumers remain suspicious about it and even the term ‘data monetisation’ can prompt consumer concern that brands are making money from their personal asset. But it’s time to explain how it all works, how to make ourselves proud of our industry and how, actually, data makes the world go round:

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Tags Big data, customer experience, data analytics, data collection, data hygiene, data protection

Data Management Data Protection Europe GDPR Global Insight Strategy and Management UK

How do marketers solve the problem of fake data?

Post author By Sally Hooton
Post date 26th May 2017

legitimate interest pitfalls , fake data

A study has found that almost a quarter of consumers have submitted bogus personal details – fake data – in order to access information online anonymously. Which means marketers’ databases could be wildly inaccurate and organisations are wasting resources targeting people or places that actually don’t exist. It’s a situation that will only worsen when the new GDPR comes into force next May. So, what’s the solution?

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Tags customer engagement, data analysis, data hygiene, data protection, data suppression, direct mail, direct marketing, e-commerce, email marketing, GDPR, opt-in, postal data

Data Management Global Insight Strategy and Management

How focus on 5 key objectives based on business outcomes will deliver a robust RACI data management model

Post author By Robert Howells
Post date 21st April 2017

Who controls the data in your organisation? Are they Responsible – Accountable – Consulted – Informed (RACI)? Implement this data management model to achieve a common goal and, whatever the size of your business, keep in mind these primary data objectives; thereby focusing on outcomes, not process.

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Tags data hygiene, data protection, GDPR

Europe Global Insight Strategy and Management

Marketing and data innovation: Next Practice is Best Practice

Post author By Sally Hooton
Post date 4th April 2017

Innovation and Leadership. Two words that scare the living daylights out of you or two that inspire you to do great things. Which? Delegates at the MINT Global conference in Amsterdam today were finding out.

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Tags customer experience, data management, data protection, innovation, leadership, neuroscience, social media

Best practice Europe Legal & Compliance Strategy and Management UK

Customer consent and new regulations: check-out your ‘golden ticket’

Post author By Sally Hooton
Post date 15th March 2017

Do you have clear permission to contact your customers, a ‘golden ticket’ of consent? And can your customers easily opt-out and withdraw that consent? Scrutinise your data protection and ePrivacy strategy now, as new regulations come into force next year – and millions of pounds in fines will doubtless be levied on companies that have failed to prepare and follow the guidelines.

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Tags data management, data privacy, data protection

Best practice Europe Legal & Compliance Strategy and Management UK

The 2018 data protection regulation deadline is a ‘red herring’

Post author By Sally Hooton
Post date 3rd June 2016

Don’t sit back, Adam Williams warns businesses that are not prepared for the new General Data Protection regulation. Even a Brexit can’t stop penalties between now and the deadline!

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Tags data protection