Author: Will Anthes

Will Anthes has been in the direct mail and data industry for almost 20 years. Running everything from laser printers and data departments to mailing house production, he truly understands the direct mail process.

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Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

SWOT up on data privacy: ‘think positive, it’s a GDPR opportunity not a threat’

gdpr opportunity

Forecasters say that, come May 25 next year, 75% of EU customer data will be unusable because it does not comply with the new data protection laws. But research by W8 Data shows a more positive vibe – the ‘GDPR opportunity’ will force companies to clean their data thoroughly, in line with the new regulations. It will affect amounts of data held by companies, but quality over quantity will forge better relationships with customers.

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