Category: UK

Ramadan 2018: A reminder for brands to embrace cultural holidays all year round

Post author By Chris Baldwin
Post date 18th June 2018

Ramadan, the 30-day period of ritual fasting and abstinence marked by Muslims around the world, has come to an end for another year. But what have brands learned about their campaign strategies around such cultural holidays – and can they take the lessons on board for the next opportunity to spike their business growth? Chris Baldwin takes a look at how they can hone their marketing and embrace different cultures.

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Tags CRM, customer engagement, customer loyalty, discounts, Ramadan

Best practice Europe Global Strategy and Management UK

Diverse marketing and brand reputation: why it’s so important to embrace diversity

Post author By Lucy Smith
Post date 12th June 2018

How ‘diverse’ are your marketing teams? Are they viewing a campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective? Or is there still an insensitive slant towards sweeping generalisation in your marketing messages? Lucy Smith calls for more diverse marketing and shows how and why your care and regard for all minority groups and segments can enhance your business reputation and customer loyalty.

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Tags content management, content marketing, customer experience, customer loyalty, diversity, ethics, ethnicity, Gen X, Gen Z, gender, marketing agencies, marketing campaign, marketing campaigns, marketing strategy, millennials, reputation, segmentation, social media

Best practice Global Legal & Compliance Strategy and Management UK

What does the future hold for sexist and stereotyping advertising?

Post author By Nick Breen
Post date 6th June 2018

Ads that once gained traction across the world can now seem astonishingly sexist as society changes and we now baulk at blanket stereotyping – what might have been suitable THEN is simply not good enough any more. Accordingly, changes to regulations continue. Here, Nick Breen and Caroline O’Doherty describe the impact of a proposed new rule that will govern stereotyping advertising in the UK.

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Tags advertising, advertising practice, advertising standards, legal and compliance, sexist advertising, stereotyping, targeting

Belgium Best practice Czech Republic Data Protection Europe France GDPR Germany Global Ireland Italy Sweden UK

The GDPR opt-in opt-out hokey-cokey – was that what it’s all about?

Post author By Sally Hooton
Post date 1st June 2018

GDPR became law on May 25, 2018. How did marketers react? How did the general public react? Here’s a round-up of surveys, polls and opinions about the GDPR opt-in opt-out preparations and the way ahead.

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Tags data protection, GDPR, legal and compliance

Americas Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK USA

Why US marketers must get up to speed to avoid a GDPR shock

Post author By Ardi Kolah
Post date 1st June 2018

If marketers in the US want to continue selling into the world’s largest digital single market, they need to figure out carefully how the new General Data Protection Regulation affects their database . . . or they are in for a nasty GDPR shock, says Ardi Kolah.

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Tags consumer behaviour, customer data, data privacy, e-commerce, GDPR, law and compliance, legal and compliance, personal data, personalised ads, targeting

Best practice Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Legal & Compliance Strategy and Management UK

The really useful GDPR resource: your definitive guide

Post author By Sally Hooton
Post date 1st June 2018

Here it is! Everything you need to know about the GDPR, from what it is to how it affects you and your brand/business – wherever you are in the world. We have put together a full GDPR resource – a complete guide to the General Data Protection Regulation and how to make sure you comply with the new law, both before and after its enforcement date, 25 May 2018.

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Tags customer data, data consent, data protection, e-Privacy, GDPR, legal and compliance

Europe Global Insight Strategy and Management UK

Balancing data and creativity: the key to marketing success

Post author By Rebecca Manville
Post date 23rd May 2018

Is the culture of measurement killing creativity? How do marketers achieve a symbiotic relationship between two apparently opposing concepts – art and insight – combining a variety of skills to see campaigns through from start to finish? When it comes to balancing data and creativity, Rebecca Manville has some sound advice.

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Tags creativity, data analysis, data insight, data strategy, marketing campaigns, marketing strategy

Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

Don’t risk GDPR non-compliance – put quality customer data at the heart of campaigns

Post author By Jim Conning
Post date 22nd May 2018

GDPR non-compliance will cost those who risk it up to 4% of global turnover. But even without GDPR fines, most marketers know that dirty data hits the bottom line. Royal Mail research has revealed what brands and agencies are doing to plug the ‘leaky bucket’ of customer churn – to cleanse, validate and improve the quality of the data they hold. Jim Conning examines the findings.

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Tags customer data, data driven marketing, data hygiene, data management, data privacy, data protection, GDPR

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

Are you now GDPR compliant? If not, what happens next?

Post author By John Mitchison
Post date 21st May 2018

GDPR – the General Data Protection Regulation – comes into force this week and the majority of businesses will likely be prepared. So, how will being GDPR compliant benefit their marketing function? For those who aren’t prepared, can they expect penalties? The UK DMA’s director of policy and compliance, John Mitchison, explains.

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Tags customer data, data privacy, data protection, GDPR, legal and compliance

Best practice Data Strategy Europe Global Strategy and Management UK

Building consumer trust again, post-Cambridge Analytica

Post author By Tim Haynes
Post date 18th May 2018

Sit up and take notice, says Tim Haynes – the latest news headlines surrounding alleged data misuse will mean even brands that collect and use data ethically and in good faith will struggle to persuade customers to trust them. Here’s some practical advice on building consumer trust – and how to put marketing ‘skulduggery’ firmly into the past.

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Tags Big data, CRM, customer data, customer loyalty, data breach, data collection, data consent, data driven marketing, data management, legal and compliance, loyalty marketing