John Mitchison has extensive, in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both. Through his work leading the Telephone Preference Service (TPS), he has contributed to many industry and government working groups and committees on the subject of nuisance telephone calls and marketing. More recently, he has worked closely with fundraisers and charities to give advice and support to organisations dealing with the changes affecting their sector, such as the introduction of the Fundraising Preference Service. John Mitchison is also the media spokesperson for the DMA, giving comment and opinion on a host of industry issues. Prior to joining the DMA, he was a client services manager for Acxiom, managing large data campaigns for clients. Before working at Acxiom, he worked at the Daily Telegraph where he was responsible for generating data for its membership acquisition program and production of direct marketing material.
GDPR – the General Data Protection Regulation – comes into force this week and the majority of businesses will likely be prepared. So, how will being GDPR compliant benefit their marketing function? For those who aren’t prepared, can they expect penalties? The UK DMA’s director of policy and compliance, John Mitchison, explains.