Categories
All content In the News Insight Next Practice

Woke washing, voice coding and augmented travelling

This week we learn about the dangers of tokenism, innovations in voice-coding and how AR is set to point us in the right direction.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Data Innovation Global In the News Insight Next Practice

YouTube checks facts, iPhone produces VR films, and work faces radical change

From YouTube’s new automated fact-checker, to the future of VR film production; Craig Hanna introduces the latest global perspectives that have caught his eye…

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
In the News Insight Legal & Compliance

Global Perspectives Issue #1: taking on the Googleplex, data vs instinct and Wix listens…

What’s REALLY been worth reading over the past week? Craig Hanna, digital marketing consultant and resident GMA managing editor, introduces the articles that have caught his eye…

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Americas Best practice Europe Global In the News

KUDOS! The companies finding creative ways to help fight COVID-19

Not every company has the skills and resources to develop respiratory equipment or PPE, yet many are finding creative ways to make a real difference during the Coronavirus pandemic. Here’s a list of who’s doing what…

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content In the News Market Data

Data as a Service (DaaS) forecast to grow at 39 % CAGR

Data as a Service Market was valued approximately at USD 8.7 billion in 2018 and is anticipated to see a growth rate of more than 30% over the forecast period 2019-2026 according to Market Research Future.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Best practice Data Governance & Security Data Protection GDPR In the News Legal & Compliance

Award for Responsible Marketing launches at Data Privacy Question Time

A one-off data privacy Q&A was held aboard the HQS Wellington on the Thames in Central London last week. The event launched the inaugural Award for Responsible Marketing in memory of Rosemary Smith, co-founder of the DPN & the data protection consultancy, Opt-4. Here are the highlights…

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
All content Best practice Data Protection GDPR In the News Legal & Compliance

GDPR: learning lessons from the ICO’s first enforcement notice

It’s been a few months since the GDPR came into force and still confusion remains. Fiona Salmon takes us through some of the key mix-ups which are leading data management companies to unnecessarily jettison user data. She also outlines a key lesson to learn from the recent ICO ruling and identifies the one key area where companies are consistently letting down consumers.   

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Europe Global In the News Strategy and Management UK Web Analytics

Oh, what a tangled web! Infographic unravels the secrets of internet brand connections

Did you know that Google owns Uber? Or that Microsoft owns LinkedIn and Nokia? You do now . . . although the landscape is changing incredibly quickly.

Hallam Internet – a UK-based provider of digital marketing services – recognised it can be tough to keep tabs on who’s who so, earlier this year, it took on the task of working out the tangled web connections. Hallam has now created the interactive infographic shown below, highlighting some surprising connections between arguably the most popular brands around – many of which marketers across the world use daily.

The Tangled Web – Interactive Infographic links up the brands in the digital space – from eBay to Paypal, Twitter to Soundcloud, showing how the ever-changing online landscape is truly a ‘tangled web’ of connected businesses.

tangled web connectionsSusan Hallam (pictured), managing director at Hallam Internet, told the GMA: “I don’t know how many people appreciate that Google is a major investor in Uber. Or realise that Microsoft owns LinkedIn and Nokia. The web is an incestuous place with tangled relationships. And our digital marketing team decided to research the relationships among the leading digital players, investigating the names we all use on a daily basis.”

Deeper into tangled web connections

She added: “The deeper we dug, the more inter-relationships we discovered. In some cases, these are relationships that were formed in the earlier days, for example when they were still in a start-up phase. Other relationships are more recent, for example LinkedIn purchasing Slideshare. We were also interested to discover the relatively broad range of relationships. Relatively unknown names like IAC have relationships with organisations like Expedia, Hotels.com, as well as Ticketmaster and Match.com

“After gathering the data, we then faced the challenge of programming the interactive infographic so that it legibly displays the complex tangle of inter-relationships. Creating a mobile-friendly version was high on our list of priorities as we knew it would be hugely popular with mobile users. And we’ve created a format that is scalable. We are welcoming suggestions for new relationships to represent on The Tangled Web, and it will be relatively straight-forward for us to add new hubs and nodes.

“Most importantly, we are seeing new relationships forming on nearly a daily basis and we hope to be updating it frequently.”

View the infographic below:

Categories
Americas Asia-Pacific Data Management Europe Global In the News India Russia Strategy and Management

How can you save your data from cybercriminals?

It was called WannaCry for a good reason and probably more than a few tears were shed – of despair as well as fury – as the latest malware attack became an epidemic, stripping data and locking down computer systems around the world.

We shouldn’t be surprised. Interpol reports that the fastest-growing crime, globally, is cybercrime. In the aftermath of the WannaCry ransomware attack of May 12, the international police organisation’s secretary general, Jürgen Stock, said specialists from its 190-member countries were examining the after-effects while preparing for further threats.

Stock described the investigation into the attack as “complex and globally significant”, adding: “It is essential the full scale and scope of it is established if we are to assist member countries, deliver an effective response and put measures in place to prevent future cyber attacks against critical infrastructures.”

But putting it perhaps more scarily succinctly was IT expert and research analyst for Counterpoint, Satyajit Sinha. He warned that this cyber attack “was not the first and definitely not the last”, adding: “Near term, we expect attacks to target smartphones as well as PCs and IoT devices.”

This particular malware locks an infected computer system and demands a $300 ransom in ‘Bitcoin’ to restore access to files – or face deletion of data. One UK-based IT worker is known to have paid around £70,000 to recover his personal data – there may well be others who have reacted similarly. It’s the newest form of extortion.

cybercriminals

In the first seven days, the WannaCry malware infected more than 130,000 organisations across 150 countries. They included energy companies such as WBSEDC in India, Iberdrola in Spain, Petrobras in Brazil; telecoms – Telefonica, Portugal Telecom, MegaFon and Telenor Hungary; and banks such as Sberbank, Bank of China and Russia Central Bank. And, within two days of the malware crisis, at least 16 hospitals in the UK were forced to divert emergency patients as core equipment was compromised.

The US Department of Defense has said that this year it is updating 4 million computers to Windows 10 – the Pentagon was still using Windows 95 and 98 on several missile control computers. The malware attack – known to target major organisations that are still running software that is out of date – has prompted the DoD to prioritise the move.

Cybercriminals: can you outsmart masters of the dark art?

While the rise of the internet has been a boon for consumers and businesses, it has also opened up this whole new level of criminal activity. A new research report says ever-increasing online connectivity will lead to data breaches that will cost businesses a total of $8trillion over the next five years.

What can we do?

The scenario will be compounded by inadequate enterprise-wide security: big brands and other organisations become vulnerable as old and new IT systems are integrated by tech teams that might have taken their eye off their overall network security, albeit briefly. In other words, computer hackers are swift to spot an unlocked ‘back door’ while the IT guys are busy updating the front door. It’s what hackers are good at – they are highly trained, hugely professional and well funded in their dark art.

If only they were honest . . .

The research, The Future of Cybercrime & Security: Enterprise Threats & Mitigation 2017-2022, forecasts that the number of personal data records stolen by cybercriminals will reach 2.8 billion this year, almost doubling to 5 billion in 2020, in spite of the development of innovative cyber security solutions.

Researchers at Juniper found that SMEs (small and medium enterprises) are especially at risk from cyber attacks, spending less than $4,000 on cyber security measures this year. Only marginal increases in security spend are expected over the next five years. These firms also tend to run older software, which have been exploited by the WannaCry malware and others.

The research points to a need for companies to put more resources into cyber security and system upkeep – treating them as a vital element of workplace safety.

The author of the research, James Moar, said: “The attacks on hospital infrastructure show that inadequate cyber security can now cost lives as well as money. Businesses of all sizes need to find the time and budget to upgrade and secure their systems, or lose the ability to perform their jobs safely, or at all.”

Cyber security expert Giridhara Raam told The GMA that effective data back-up is vital to ensure files are not stripped in a malware attack. He said: “Once ransomware has encrypted your files, there’s little you can do. Having a back-up of your files is the only sure way to restore them. If the ransomware is weak, it can sometimes be hacked to recover the data. But that’s not going to work on a well designed, professional ransomware attack like WannaCry.

Read also:

Under cyber attack: ‘Hello, I’m WannaCry – pay me to decrypt your files’

Web analytics and safeguarding your site in the ‘age of impersonator bots’

Categories
Best practice Email Europe In the News UK

Emailing millennials? They’ll be reading them on their smartphones – infographic

Email marketing certainly isn’t dead, but needs a bit of nursing by brands wanting to connect with millennials – research shows. The stats reveal we should take particular note of two words: targeting and relevancy.

This content is for Free membership members only.
Register
Already a member? Log in here