Nicolas Schwabach and Magno Silva relay their experience of using machine learning methodologies to improve lead generation. In doing so, the ‘marketing mathematician’ and algorithm developer seek to demystify machine learning approaches in marketing.
We all know about the importance of clean, accurate and all-round dependable data for great marketing. But how many of us actually achieve it? In this article we outline the actions required to ensure you have reliable data.
The benefits of account-based marketing (ABM) have been much vaunted in recent years. Yet achieving excellence is still a common struggle for marketers. This call-to-action should help invigorate your commitment to this vital tool of sales and business growth.
What’s REALLY been worth reading over the past week? Craig Hanna, digital marketing consultant and resident GMA managing editor, introduces the articles that have caught his eye…
Data as a Service Market was valued approximately at USD 8.7 billion in 2018 and is anticipated to see a growth rate of more than 30% over the forecast period 2019-2026 according to Market Research Future.
A one-off data privacy Q&A was held aboard the HQS Wellington on the Thames in Central London last week. The event launched the inaugural Award for Responsible Marketing in memory of Rosemary Smith, co-founder of the DPN & the data protection consultancy, Opt-4. Here are the highlights…