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5 ways that marketers will need to drive value in 2021

Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil…

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What does it mean to provide helpful marketing in the age of COVID-19?

There’s one thing most marketers seem to agree on right now: the increased need to provide helpful marketing. But what does that mean? And how can it benefit organisations? We speak to marketers and business leaders to find out…

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KUDOS! The companies finding creative ways to help fight COVID-19

Not every company has the skills and resources to develop respiratory equipment or PPE, yet many are finding creative ways to make a real difference during the Coronavirus pandemic. Here’s a list of who’s doing what…

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