A clear data hygiene strategy is vital if your business is operating on a global scale, says Anna Kayfitz – but it’s not an easy task to monitor and maintain international data and to standardise fields and formats. Here are her tried and tested tactics for optimising data management and keeping globalised data pristine.
Natalia Selby tells how to assess whether your marketing is really working well for your business; she describes three simple strategies for checking and calculating campaign performance to ensure best use of budget and highest eventual ROI.
Should performance-based marketing agencies replace traditional agency models and what impact might this have on the industry? Agencies have usually been paid no matter the success or failure of their campaign. But Inbal Lavi argues that this should now shift to a results-based process, claiming that this will lead to better aligned interests between brand, marketer and creative agency, higher margins and a higher ROI.
If you visit a website on your mobile phone and it doesn’t render correctly, it’s iritating – right? And it happens more than you think, as responsive web design on mobiles isn’t easy – even in today’s tech-driven world. So what should brands do to ensure the user experience isn’t spoilt by poor website performance? Eran Kinsbruner details a four-step strategy.
The incoming GDPR means the acquisition and use of personal data must be transparent and explicit. But how will that affect email marketing and what should email marketers do to stay within the law? Darine Fayed explains how the new data regulation will work and why GDPR & email will, actually, result in better quality communications going forward.
Ramp up your professional performance and avoid the business ‘groove or grave’ by taking some tips from motivational speaker and business growth expert Royston Guest – who recommends you set the bar at around 100ft high!
Ranking high in search engine results pages (SERP) is important, but the main aim of your digital marketing strategy should be to leverage search engine optimisation in order to create real value for the user and to improve the user experience. Here are crucial SEO tips that explain how… and why:
All too soon, deals won in the discounts battle fought during major retail events such as Black Friday & Christmas fade into last year’s bottom line and marketers turn their thoughts to a new year and fresh battlegrounds! But Chris Baldwin has advice and strategies that will create value for retailers all year round.
As the year draws to an end, the UK DMA has staged an awards event in London, giving top accolades to campaigns that have demonstrated inspirational marketing in action. Here’s a look at some of the best ones:
The Black Friday/Cyber Monday period is the starting pistol that signals that start of ‘the golden quarter’, when most retailers lock in their profits for the year. It’s also a time when having a good customer database – along with reaching the right consumer with the right offer at the right time – is critically lucrative for brands. However, the looming prospect of GDPR is set to make the gathering and use of customer data more complex. So what should marketers be doing now to ensure their golden quarter & GDPR plans go platinum in 2018?