Tag: design

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Best practice Data Driven Channels Global Mobile

Responsive web design on mobiles – when the ‘no brainer’ is harder than you think

mobile apps, responsive web design on mobiles

If you visit a website on your mobile phone and it doesn’t render correctly, it’s iritating – right? And it happens more than you think, as responsive web design on mobiles isn’t easy – even in today’s tech-driven world. So what should brands do to ensure the user experience isn’t spoilt by poor website performance? Eran Kinsbruner details a four-step strategy.

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Data Innovation Global Insight UK

What can science of the subconscious teach marketers and designers?

science of the subconscious

How do our subconscious minds influence how we react to web-pages, packaging, logos and product designs and why should marketers be aware of neuroscience? Darren Bridger has written a book about just how engaging your digital content is – beyond our awareness.

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Global Insight Strategy and Management

4 things for marketers to pay attention to in creativity and data for 2017

creativity and data

Go beyond analytics and consumer insights, says Becky Wang. Modern marketing is about creativity and data, about designing services, products and communications that combine to take marketing to an inspirational level.

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