Is your data management strategy set up correctly, completely and in place ready for compliance with the incoming GDPR – new data protection regulation – in May? Ivanka Menken has a checklist of processes that businesses and organisations should go through in order to ensure the customer data they hold complies fully . . . and what to do now if it doesn’t.
Bob Dearsley has been examining website optimisation and how marketers should be addressing website messaging, design and structure, in order to build an e-visitor’s trust and encourage engagement. In this third and final part of the article series, he tells how to track engagement on your website to inform decisions and thus successfully generate B2B sales leads.
Jon Martin takes a look at the potential good, the bad and the ugly when it comes to GDPR and how marketers can think positive and make the most of GDPR opportunities, rather than take a negative and gloomy stance over the incoming regulation.
Bob Dearsley brings the second in a three-part series of articles looking into how businesses and marketing managers can generate prospect leads and B2B sales through website optimisation. This article looks specifically at website design and structure to encourage engagement.
Does your website generate B2B sales leads? Bob Dearsley brings the first in a three-part series of articles looking into how businesses and marketing managers can trigger prospect leads through website optimisation.
You have written an article for your website and now you hope that blog you post will attract and engage visitors. Make sure it does by deploying the best SEO practices, says Jay Kang – who details how careful use of WordPress and search engine optimisation can boost your site’s rankings and ultimately drive more people to your e-shop window.
It’s a quandary currently causing anguish for American law-makers: Should the US government (aiming to track and rout terrorists and fraudsters) have the power to search email data that’s stored on a server in another country? Or would this open the floodgates for international ‘snooping’ and thus be a potential violation of personal data privacy? How seriously would global business be affected if data no longer feels secure and protected across borders? Robert Howells investigates the facts, weighs up the pros and cons and worries about the future . . .
For long-term business profitability, e-retailers aim to encourage repeat custom by providing visitors to their websites with a simple and efficient user experience (UX). But not all online strategies are completely ethical, says Hilary Stephenson – some deploy psychological persuasion techniques, such as scarcity ‘offers’ or unclear signposting. She cites e-commerce research that reveals some larger organisations – such as fashion brands – have used ‘dark UX’ website design patterns to prompt ‘fear of missing out’ impulse buys. It’s not a good look for the e-retailer, she says, and explains why.
How many times have you sat behind someone at a major event whose mobile phone is aloft, masking your view, streaming the content to an absent audience? Live events – such as conferences, fashion shows and concerts – should ideally be a mix of physical and digital experiences, says Hannah Farrell – hugely aware of the value of social media for events promotion. But how would brands and events organisers balance the wider and welcome sharing of their content with a sympathetic social media switch-off for real-world events’ ticket-holders? It’s not a quandary, if applied in the right way…
The way we buy products and services changed forever when the internet was born. In the ensuing 35 years or so, e-commerce has transformed how shoppers make their purchase decisions, with so many of them now relying on the advice and recommendations of their peers – whether they are friends, relatives or even complete strangers. It’s called third-party endorsement, or social proof. Here’s how to make that work in your favour and how get the best for your business via email marketing via ratings and reviews: