Eran Kinsbruner is the lead technical evangelist at Perfecto and the author of ‘The Digital Quality Handbook: Guide for Achieving Continuous Quality in a DevOps Reality’ (available on Amazon.com). He is a software engineering professional with nearly 20 years of experience at companies such as Matrix, Qulicke & Soffa, Sun Microsystems, General Electric, Texas Instruments and NeuStar. He holds various industry certifications such as ISTQB, CMMI and others. Kinsfruner is a recognised mobile testing influencer and thought-leader. He is also a patent-holding inventor (test exclusion automated mechanism for mobile J2ME testing), public speaker, researcher and blogger. Kinsbruner can be found all over social media, including on Facebook, Twitter (@ek121268), LinkedIn and his professional mobiletestingblog.com
If you visit a website on your mobile phone and it doesn’t render correctly, it’s iritating – right? And it happens more than you think, as responsive web design on mobiles isn’t easy – even in today’s tech-driven world. So what should brands do to ensure the user experience isn’t spoilt by poor website performance? Eran Kinsbruner details a four-step strategy.