In a new series of blog posts, we examine how companies are utilising direct marketing around the globe. We pull out key techniques, good and bad practice, and highlight important lessons we could all learn.
This week we learn about the dangers of tokenism, innovations in voice-coding and how AR is set to point us in the right direction.
Over the next few weeks, we’ll be bridging the gap between data insight and effective action.
Once described by David Ogilvy as knowing “more about direct marketing than anyone in the world”, Drayton shares his exclusive straight-shooting wisdom right here on the GMA.
He reminds us all of what really matters: persuasive copy that gets results.
Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil…
There’s one thing most marketers seem to agree on right now: the increased need to provide helpful marketing. But what does that mean? And how can it benefit organisations? We speak to marketers and business leaders to find out…
Social media platform TikTok has come to the fore as a means of bringing people together during these socially distant times. While the video sharing app might not be a suitable option for all businesses, content marketing specialist Ashley Lipman reveals the industries which are benefitting – and some of the best practice techniques they employ.
Not every company has the skills and resources to develop respiratory equipment or PPE, yet many are finding creative ways to make a real difference during the Coronavirus pandemic. Here’s a list of who’s doing what…
A new report reveals that only a third of marketers understand what successful content marketing looks like. Here we explore the reasons why and look at how marketers can prove – and improve – their content marketing ROI.
In the first part of this series on employee advocacy Andrew Seel, CEO, Qubist, looked at ‘Why employees are the new Influencers’ and the key benefits for brands in creating an employee advocacy programme. In this second post, he looks at the strategies you can employ to set up your own employee advocacy team, what they will need to do practically and how to recruit and motivate your first advocates.