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Are you suffering from Ponderous Writing Syndrome?

Ponderous writing is lazy writing. Instead of digging beneath the true meaning of words, it’s easier to combine abstract language with industry terminology. Herschell Gordon Lewis warns against developing this syndrome in his own inimitable way.

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All content Best practice Content Marketing Global Insight

Diagnosing “diarrhoea of the fingertips”

herschell gordon lewis marketing

Herschell Gordon Lewis lays waste to so-called experts who use obfuscation to peddle the obvious. A useful reminder to marketers and PR professionals who may fall into the trap of putting the business need before the publication’s (and by extension, the reader’s).

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