Category: Data Driven Channels

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Data Driven Channels Global Insight

Are you sitting on a data gold mine? What all brands need to know

data quality, data gold mine

As a result of new and emerging technologies, today we have access to unprecedented levels of data. It’s helping us to understand and predict human behaviour in ways we’ve never experienced before. As such, the potential to personalise, customise and enhance the customer journey is huge. And yet . . . that data gold mine has no value without effective and intelligent analytics, warns Rachit Khare.

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CRM Data Driven Channels Europe Insight UK

Rewards and incentives: are they enticing the modern savvy shopper?

rewards and incentives target millennials

The concept of rewarding customers for their business has been around for decades. From ‘savings books’ that allowed consumers to save stamps that could be exchanged for products, to modern day schemes like reward cards, brands have long been leveraging customer data and using incentives to encourage customer loyalty. So how can marketers best take advantage now of the ever-developing rewards market?

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Data Driven Channels Europe Global Insight UK

Customer engagement – are beacons really worth the hype?

customer engagement poor customer engagement life events

Despite all the buzz around beacon technology as the new and exciting frontier of customer engagement, are marketing messages and promotions sent as part of a pre-existing transactional conversation still more effective and less intrusive?

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Data Driven Channels Europe Global Insight UK

Understanding the customer experience journey internally

customer experience journey

Where is the marketers’ Holy Grail? It’s in listening to customers, collecting and analysing their data and then acting on any insight that provides a business case for improvement. Plus, you need internal ambassadors and . . .

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Data Driven Channels Europe Insight Mobile UK

Helping retail apps reach their potential

mobile apps infographic retail apps

The way consumers like to shop is rapidly changing. Following a huge boom in online shopping, many consumers are now turning to apps for their retail therapy. If developed well, apps can help retailers to connect and engage with shoppers on a whole new level. But are brands creating apps that truly cater to their customer’s preferences? Here, Nick Black examines how retailers can ensure that apps are developed and marketed to full effect.

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Data Driven Channels Europe Insight Mobile UK

How mobile ticketing gave a helping hand in the January sales

user generated content customer experience, mobile, mobile ticketing

Retailers know all about the Christmas rush and the following January sales. How do they continue retail successes across the year? That’s where mobile ticketing can help

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Data Driven Channels Europe Global Insight

Is social media now a key marketing channel? Expert reveals how he maximises social media success

RANDOM & social media success

Why should businesses switch on to social media? Does all that liking and sharing truly drive sales? The GMA asked expert practitioner Clive Roach to shed light on how he has been harnessing the channel for the brand, Philips – showing how the company reaps the rewards of its social media success.

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Data Driven Channels Global Insight UK USA

Instagram stories: prepare before you explore

Instagram Stories article

Consumers no longer just want, but expect ‘in the moment marketing’, and want brands to be following live events as they are. Branding communication must be constant and relevant. However, ‘marketing on the fly’ is not as easy and spontaneous as it may seem . . .

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Best practice CRM Data Driven Channels Global

Customer retention: four tips on accessing the bombarded consumer

customer retention

Email, phone, text, messaging apps, social platforms, traditional mail – there are so many communication channels that brands are over-messaging and customers are switching off. Are brands losing sight of the fundamentals of customer value?

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Case Studies Data Driven Channels UK

Digital transformation: why website perception and performance is vital – case study

education, university, digital transformation

Here’s how a university website rose from zero to hero in the UK Higher Education league tables after prioritising the user experience through digital transformation.

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