The way customers and companies interact is changing and online conversations take place in real time, 24 hours a day. It’s only social media . . . so relax and enjoy the benefits of aligning it to your strategic objectives.
The industry has typically struggled with a lack of insight into what exactly is repelling consumers when they switch off advertising. Why doesn’t it appeal to them? What can advertisers do to get their attention?
The marketing ‘funnel’ is a neat way to demonstrate how people go on a journey when we market to them, but is no representative of how humans work or behave. So, rather than obsessing about each stage of that F word, shouldn’t we be thinking more about how we optimise our ‘Content’?
In 2016, the Donald Trump US Presidential Election campaign machinery effectively utilised massive free media exposure on cable news channels, tweeting, re-tweeting and social media ads to change the dynamic of campaign ad spending; for the first time in history, spending on US elections decreased.
Don’t let your carefully created digital content languish unseen on your website – use social walls to help you get the attention you deserve. Here’s how.
Are businesses being smart with their budgets or are they still sending out marketing messages in bulk without thought for personalisation or what the customer actually wants?
Brands that provide an authentic, personalised experience will better engage with customers and build long-lasting relationships. Channels may change and evolve, but one-to-one marketing remains key. So, are you doing it right?
Think about the last time you shared any digital content. Or when you told a story to someone about a product or a customer experience. Why did you share it? Was it because it stirred an emotion? Learn how to leverage empathy and make your campaigns truly engaging.
Email marketing certainly isn’t dead, but needs a bit of nursing by brands wanting to connect with millennials – research shows. The stats reveal we should take particular note of two words: targeting and relevancy.
At a recent conference in Amsterdam on branding, Magda Grama heard that it is people, not machines, who have undergone a ‘digital transformation’. The event explored how marketers should act accordingly.