Category: Global

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Global Next Practice

Artificial Intelligence – why is it a hot topic?

Dominic Trigg (pictured) says artificial intelligence (AI) is shaping our world. It’s been no surprise to me to see the topic of artificial intelligence (AI) being talked about more and more within the media of late. They are the words on everyone’s lips and it is shaping up to be one of the hottest topics…

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Europe Global Insight Strategy and Management

The ineffective CMO?

the ineffective cmo

Professor Merlin Stone explores exciting but challenging and changing times of the ‘marketing director’.

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Global Insight Strategy and Management

A single customer view in a crazychannel world? Don’t be stupid!

single customer view

Professor Merlin Stone discusses whether the single customer view is a serious aspiration as the number of channels explodes.

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Data Management Global Insight Strategy and Management UK

Five simple steps marketers should take when employing Big Data

big data, big data versus little data

The huge amount of data available in this digital age can sometimes be daunting – so, when it comes to developing the ideal customer journey, where do companies start?

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