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Intelligent ABM: Why data is your passport to success

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Intelligent ABM

ABM is now a key strategy for any company selling to enterprise businesses. Its evolution from Key Account Marketing has been rapid. However, it’s much more than a cosmetic name change, with a new approach to data and account-wide awareness and advocacy now seen as key to success.

This multi-channel approach requires new skills, new technology and new partners if it is to provide real ROI for your business.

Read our best practice guide to discover:

  • The advantages of adopting an intelligent ABM strategy for your business
  • The top 8 reasons for using ABM
  • How to ‘flip the marketing funnel’
  • The Merit Direct ABM success framework
  • Why data is key to ABM success
  • Key sources of data in a data-rich world
  • How to use intent data to drive predictive ABM
  • Case study from LogMeIn on how it successfully implemented ABM to drive a 40% lift in average deal size, and more

Download our free guide today (registration required) and accelerate your intelligent ABM strategy with data.

Author: Craig Hanna
Managing partner at The GMA |
Craig Hanna has 20 years of digital business experience helping clients create future strategies, develop robust customer experiences and make it all happen through end-to-end marketing operations implementation.

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