Tag: account management

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Global Partner Content Strategy and Management

Expert ABM: The B2B Marketers Guide To Account-Based Measurement

AI insight, expert ABM

B2B measurement can be very tricky. With all the data out there today, it can be difficult to measure and report on the right things. That’s why expert ABMwe’re recommending this – an entire eBook, devoted to the topic of measurement. The GMA has partnered with Demand Exchange to bring this report from DemandBase.

In this expert ABM guide, you’ll learn how to:

  • Distinguish between leading and lagging indicators
  • Identify key metrics
  • Evaluate your performance across the entire sales and marketing funnel

 

Categories
Case Studies CRM Data Driven Channels Global

How to deliver customer value: from theory to reality

customer loyalty, CRM, customer value

Most companies would say their customer service is good. Yet even today, few have in place a co-ordinated intelligent and proactive strategy for managing the client experience; providing the customer value. Here’s how a systematic approach works.

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