Learn how to play the branding game, says Kubi Springer – empower your team with a strong strategy and the skills to implement it. Here are her key branding lessons to help you maximise your ROI and make your brand as exciting as a World Cup victory.
In the modern marketer’s world, you need to leverage marketing automation to chart the ever-changing course of the buyer’s journey. With so much access to information, detail and choice, marketers must have a clear plan in place in order to reach their buyers at every stage of their journey. This eBook discusses a marketing strategy that truly focuses on the customer.
The GMA has teamed with Demand Exchange to bring this eBook from Act-On to help you discover:
- The High Performance Marketing Plan
- The marketer’s opportunity at each stage of the buyer’s journey
- The four tenets of effective campaign themes
- How to map your content to the customer lifecycle stages
- Key components to a successful marketing technology landscape
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