Businesses cannot afford to treat ‘trust’ as just another 2018 buzzword. It is the backbone of all advertising, for both business-to-business and business-to-consumer success. As consumers’ understanding about how companies use their data grows, the safe placement of adverts and GDPR compliance will be more important than ever. Andrew Morsy, MD at Sizmek, argues that it is up to brands to implement the right technology – with AI at its core...
In the modern marketer’s world, you need to leverage marketing automation to chart the ever-changing course of the buyer’s journey. With so much access to information, detail and choice, marketers must have a clear plan in place in order to reach their buyers at every stage of their journey. This eBook discusses a marketing strategy that truly focuses on the customer.
The GMA has teamed with Demand Exchange to bring this eBook from Act-On to help you discover:
- The High Performance Marketing Plan
- The marketer’s opportunity at each stage of the buyer’s journey
- The four tenets of effective campaign themes
- How to map your content to the customer lifecycle stages
- Key components to a successful marketing technology landscape
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