It might seem obvious, but it is quality not quantity of data you need to support your marketing efforts. Here, consultant Robert Howells brings the first in a series of data articles – this one looking at start-ups data; how they find their data and what they do with it for optimal effect.
In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour? Using its own data looking into consumer behaviour, Exponential shows that marketers’ initial reaction in times of crisis – to pull an advert – is not necessarily the way forward.
Carefully target your marketing by using Facebook Custom Audience lists, says expert Lauren Ahluwalia. Here, she reveals her step-by-step guide to creating a successful Facebook marketing campaign.
Phase 1 was about information (internet availability) and Phase 2 mobile technology (social media). But Phase 3 of the digital evolution will have a faster adoption curve and a higher impact due to some fundamental differences, says Steven Van Belleghem, author of the award-winning book, ‘When Digital Becomes Human’.
Multi-screen video consumption is on the rise, but habits vary widely among consumers. Hannu Verkasalo sheds some light on how this all works to give marketers a clearer picture of the online video consumer and how to invest in the right media mix for video advertising.
From international exporter to consumer-driven importer, China is changing: urban, urbane, tech-savvy and sophisticated, smartphone users are falling in love with luxury brands, embracing cross-border consumerism and driving a Chinese e-retail boom.
Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.
Not too far into the future, many of us will live in smart cities, where technology and data will combine – proving that data insight is a driving force for growth and innovation. This and more was explored at the recent Webit 2017 in Sofia. The GMA attended and here we sum up the fascinating data driven perspective from that event.
People of all ages are starting to get smart about digital connectivity within the home and one researcher has forecast that uptake of smart home automation will be 11 times greater than it is now, with adoption figures skyrocketing.
We are in the midst of a tsunami of data but, thanks to analytics, all businesses are now able to hone ever-deeper insights from Big Data. Bernard Marr shows how this works, providing you have a clear strategy about the role of data in marketing, which is essential for businesses of all sizes to move forward and keep ahead of competitors.