Category: Insight

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Europe GDPR Insight Legal & Compliance Strategy and Management UK

Countdown to D-Day: GDPR and affiliate marketing – will you be ready or devastated?

gdpr affiliate marketing

It’s been in the making for more than four years and is coming into force in less than 12 months’ time: GDPR (General Data Protection Regulation) represents the largest change in data protection and privacy rules in more than 20 years. May 25, 2018 is D-Day for the new GDPR regulation, which is designed to harmonise data privacy and protection laws across Europe. Any business that handles, markets to, tracks or creates profiles of EU citizens must comply with the new regulations. Richard Dennys discusses how affiliate marketers and businesses that utilise affiliate marketing can prepare for the GDPR and ensure their websites are compliant.

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Data Management Europe Insight Strategy and Management UK

The elephant in the room: it’s time to talk data monetisation

data monetisation

Many consumers remain suspicious about it and even the term ‘data monetisation’ can prompt consumer concern that brands are making money from their personal asset. But it’s time to explain how it all works, how to make ourselves proud of our industry and how, actually, data makes the world go round:

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Data Driven Channels Global Insight UK

Triggering customer emotions: why a people-first approach will save your brand (infographic)

customer emotions

Today’s consumers want advertising formats that speak to them, that trigger customer emotions – they want to be involved, engaged, intrigued, entertained. So, all brands need to work out is what their customers want, when they want it and how they want it, for their adspend to have been completely justified. Simple, right?

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Data Driven Channels Global Insight Marketing Automation

How Amazon’s weather personalisation tool spotlights a hot trend in marketing

weather personalisation tool

Clever PR tactic or high-level marketing strategy? Does this new weather personalisation tool highlight how innovative data analytics and personalisation can elevate consumer engagement? Personalisation is among the year’s biggest trends and a shopper’s experience is becoming as important as product and price, says Michelle Huff. With the right technology, personalisation can be integrated into any marketing strategy quickly and effectively.

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Europe Insight Strategy and Management

Europe: who’s watching the ads? Lifting the veil on ads viewability

ads viewability

What’s the ads viewability situation across Europe and what can marketers do to improve it – to make their ads the ‘stickiest’? How can they optimise their online ad campaigns? Anant Joshi examines in detail what the latest Meetrics statistics reveal.

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Data Driven Channels Global Insight Mobile

Mobile search: data driven tips to optimise your marketing

mobile search

Increasingly, smartphone users act on impulse, using mobile search before calling or visiting a company or organisation – leverage these ‘micro-moments’ by ensuring your website is fully optimised and potential customers smoothly engaged. Here are 3 steps to make sure your data driven mobile marketing campaign is a success:

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Data Driven Channels Email Global Insight

Insight into the email marketing trends that are shaping 2017

email marketing trends

Around the world, the number of emails that are sent and received every day could top 246 billion in two years’ time, research shows. It’s a figure that is constantly growing as email is still considered the vital channel for most marketers. How do you maximise it? Here are trends to watch out for and ways to optimise your email messages:

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Data Management Data Protection Europe GDPR Global Insight Strategy and Management UK

How do marketers solve the problem of fake data?

legitimate interest pitfalls , fake data

A study has found that almost a quarter of consumers have submitted bogus personal details – fake data – in order to access information online anonymously. Which means marketers’ databases could be wildly inaccurate and organisations are wasting resources targeting people or places that actually don’t exist. It’s a situation that will only worsen when the new GDPR comes into force next May. So, what’s the solution?

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Americas Data Management Global Insight Strategy and Management

Under cyber attack: ‘Hello, I’m WannaCry – pay me to decrypt your files’

cyber attack wannacry

What is the recent ransomware cyber attack WannaCry and what does it do? How can we avoid it and can we retrieve data without paying the ransom?

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Global Insight Strategy and Management Web Analytics

Analysing website analytics: ‘Are we drowning in bots?’

website analytics bots

Online activity can be skewed by bot traffic. Here’s insight into what that means – potentially, false assumptions, missed opportunities and perhaps damage to a site’s performance – plus a step-by-step guide to identifying and countering website analytics affected by bots.

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