Retailers and brands are inundated with data from many different sources – how do they ensure big data becomes smart data? Stephanie Augier discusses the challenges and the benefits and uses a case study to illustrate points made.
How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.
Rapid growth of ‘athleisure’ as a fashion trend, not just a wellness sector, is showing no sign of abating, creating potential opportunities for brands to expand and grow athletic-wear and related products in international markets. But which regions are best to target? Research has prompted these four tips to help marketers with growing athleisure brands.
Second-hand industrial equipment sales hold little glamour for marketers, but are big business around the world. This B2B marketing case study is a lesson in how a clear strategy, following six top tips, will help you get the best results from your campaigns.
They haven’t (yet) perfected how to reproduce the aroma of new leather interiors, but there is no doubt that taking the car showroom experience onto the internet is growing in popularity. Car buying online, after stalling a few years ago, is now heading into top gear.
Are traditional direct commerce marketers doing enough to reach the ‘Grandoid’ demographic – the tech-savvy baby boomer? Here’s what they can learn from modern retail start-ups, who are building their brands through social shopping.
How Unilever reached the unreachable and delivered joy to ‘media dark‘ masses in rural India with a unique brand awareness campaign. It’s a marketing story that will touch your heart.
Most companies would say their customer service is good. Yet even today, few have in place a co-ordinated intelligent and proactive strategy for managing the client experience; providing the customer value. Here’s how a systematic approach works.
Why are videos always landscape-shaped? Well, actually, they’re not – not any more, which is great news for mobile marketers. Here’s a case study that proves the growing uptake of the mobile-sized vertical video and a brand that is rewarding entrepreneurial video-makers, encouraging them to take part in a talent hunt prior to the Cannes Film Festival. How talented are you?
Here’s how a university website rose from zero to hero in the UK Higher Education league tables after prioritising the user experience through digital transformation.