The CMO of a UK-based start-up gives a frank account of how investment was finally (and after a nerve-wracking delay) secured to get the business up and running.
The growth of the internet has brought about many advantages for consumers, particularly when it comes to shopping. However, the internet also presents significant opportunities for counterfeiters and it is becoming easier to reach consumers in the online space with fake products.
Brands that provide an authentic, personalised experience will better engage with customers and build long-lasting relationships. Channels may change and evolve, but one-to-one marketing remains key. So, are you doing it right?
Buster, Monty and the Man on the Moon all created buzz for UK retailer John Lewis, with researchers discovering which ad campaign was the nation’s festive favourite.
Here’s a company that . . . er . . . splashed out in the midst of a major recession to bring a new way of advertising to a particularly captive male audience. It’s a fresh look at targeting . . .
Toys R Us needed a solution that would enable both campaign creation and automation, while delivering deep insight into its customers around the world. Here’s what the retailer did.
Randy Wootton is closely watching the US Presidential campaigns and how parties are leveraging the very latest digital techniques: programmatic politics.
Craig Hanna brings top tips for start-up businesses.
Focusing on MMT Digital’s work on the UK’s Compare The Market’s hugely popular ‘Compare the Meerkats’ campaign.
Is it time for Build-Your-Own brochures, asks Neil Georgeson. He examines new software that can transform the hefty college prospectus, streamlining it into a document that is simply personalised.