Author: Simon Daniels

Simon Daniels has a wealth of experience in selecting, deploying and optimising marketing technology. He has an extensive track record in client-side and consulting roles spanning a range of sectors in addition to conferences and events, including technology, natural resources, engineering and retail across Europe, North America and the Asia Pacific regions. Based in London and a Fellow of the UK Institute of Direct Marketing, Simon is also to be found on Twitter under the guise of "Marketing Insight Guy" (@mktginsightguy), where he shares his thoughts and findings on marketing technology and related topics from across the web.

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6 key considerations for choosing your event marketing technology

event marketing technology

Every organisation has its own particular requirements when it comes to managing the event marketing process – and this makes finding the ideal solution a tough task. Thankfully, Simon Daniels is on hand to help you evaluate the options. He argues that good data load functionality and flexible segmentation are among the key capabilities you should bear in mind when choosing event marketing technology. But what else should you consider?

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