Author: Ben Humphry

Ben Humphry, Chief Strategy Officer
Ben is responsible for iotec’s future facing strategy and planning, commercial innovation and direction.

With more than 20 years of industry experience, Ben Humphry brings a mix of commercial and technical expertise and knowledge, having held leadership roles at nugg.ad, Hi-media and Microsoft. He regularly provides valuable insights on topics such as assumption-based marketing, performance advertising, programmatic, monetisation, business management models through to understanding complex organisational and workflow implementations, how to deal with change management and implementing high impact business transformation.
He was also board director of IAB Europe, the voice of digital business for Europe’s online advertising industry, alongside directors from Microsoft, Orange, BBC, GroupM and others.

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All content Data Governance & Security Data Strategy Legal & Compliance Next Practice Strategy and Management

5 steps to supercharge the future of digital media

charge digital media

Trust in digital advertising is at an all-time low thanks to various data misuse scandals and the public’s growing awareness about how their data can be exploited. While GDPR can be seen as the regulators big stand on behalf of consumers, the industry itself should be taking a proactive approach too. So what should advertisers and vendors do? Ben Humphrey suggests five key areas where they should take action.

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Best practice Data Protection Global Legal & Compliance Strategy and Management

Transparency & navigating the adtech ethics conundrum: what the future holds

adtech ethics article on charities being ethical

With disruption continuing in all areas of marketing, transparency is the key driver of this change – the industry must reinvent the advertising model around ethically driven business practices, says Ben Humphry. The problem is twofold: marketers question visability and viewability and complain they are in the dark about ad buying results (were they great or were they faked?); meanwhile consumers fear they are being commoditised via their data . . . so resort to ad-blocking. Trust is eroding on both sides. Thus, adtech ethics must shift from concern to action – here’s how.

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