The GMA and the Data Protection Network have teamed up with OneTrust to bring you an in-depth summary of the industry’s experience since GDPR came into force. Last year saw a scramble towards compliance as the deadline approached proving that many organisations were unprepared for the new obligations that GDPR placed upon them. In many cases, there was confusion over the appropriate course…
The future of global data protection regulations continues to be a subject of passionate debate among data protection experts and industry insiders. So, what does the future hold for data-driven organisations? The GMA recently sought out the views of global data protection expert, Robert Bond, partner at Bristows LLP, and Ian Evans, MD at privacy…
What are the key issues facing data driven organisations today? And how should we tackle them? Experts from the fields of data governance, innovation and strategy gathered at our recent breakfast briefing in London to give their take. Here we’ll reveal some of their best practice tips, starting with Robert Bond who gives his verdict on how to approach GDPR and evolving global regulation trends.
What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing data-related skills.
A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.
Josh Wardini takes a look at the key takeaways from 2018’s SEO trends. These include the continued growth of mobile search and the increasing popularity of voice-based and localised searching. All this has ramifications for the way content marketers produce copy… [Features mammoth SEO infographic!]
Holding customer data is becoming an increasingly perilous duty for businesses of all sizes. With data breaches on the rise and fines ramping up, organisations need to take the necessary steps to protect their data. From training new recruits, to employing ‘white hat’ hackers, Cyril Law, CTO at Outra – provides his top 5 data security tips.
In the first part of this series on employee advocacy Andrew Seel, CEO, Qubist, looked at ‘Why employees are the new Influencers’ and the key benefits for brands in creating an employee advocacy programme. In this second post, he looks at the strategies you can employ to set up your own employee advocacy team, what they will need to do practically and how to recruit and motivate your first advocates.
In a new bi-monthly poll of our readers, the GMA asked what skill was most lacking in marketers today. After receiving more than 100 responses, we reveal the top 5 missing skills. Clues are in the word cloud!
What is influence and who has the power to effect change in your customers or potential buyers? Are you able to measure influence and report on it accurately? How can you grow your circle of influence authentically and sustainably?
In a new three-part series, Andrew Seel explains why employee advocacy is on the rise and demonstrates how you can pass the microphone to your colleagues.