As more marketers work to zero-based budgets, the true costs of poor quality customer data are about to become clear. Jim Conning discusses latest research from Royal Mail that reveals the alarming price of dirty data.
An affiliate marketing career can be hugely rewarding, both personally and financially, but it takes application and effort to make it a real success. Phil Coleman shares his expertise.
As a result of new and emerging technologies, today we have access to unprecedented levels of data. It’s helping us to understand and predict human behaviour in ways we’ve never experienced before. As such, the potential to personalise, customise and enhance the customer journey is huge. And yet . . . that data gold mine has no value without effective and intelligent analytics, warns Rachit Khare.
Go beyond analytics and consumer insights, says Becky Wang. Modern marketing is about creativity and data, about designing services, products and communications that combine to take marketing to an inspirational level.
The concept of rewarding customers for their business has been around for decades. From ‘savings books’ that allowed consumers to save stamps that could be exchanged for products, to modern day schemes like reward cards, brands have long been leveraging customer data and using incentives to encourage customer loyalty. So how can marketers best take advantage now of the ever-developing rewards market?
The online experience can be affected by spammers attempting to boost interest in trending topics and attack bots trying to impersonate human users. Generally, these impersonator bots are up to no good; what can be done about them?
Despite all the buzz around beacon technology as the new and exciting frontier of customer engagement, are marketing messages and promotions sent as part of a pre-existing transactional conversation still more effective and less intrusive?
Where is the marketers’ Holy Grail? It’s in listening to customers, collecting and analysing their data and then acting on any insight that provides a business case for improvement. Plus, you need internal ambassadors and . . .
The way consumers like to shop is rapidly changing. Following a huge boom in online shopping, many consumers are now turning to apps for their retail therapy. If developed well, apps can help retailers to connect and engage with shoppers on a whole new level. But are brands creating apps that truly cater to their customer’s preferences? Here, Nick Black examines how retailers can ensure that apps are developed and marketed to full effect.
Retailers know all about the Christmas rush and the following January sales. How do they continue retail successes across the year? That’s where mobile ticketing can help