Month: February 2017

Categories
Data Driven Channels Europe Global Insight

Is social media now a key marketing channel? Expert reveals how he maximises social media success

RANDOM & social media success

Why should businesses switch on to social media? Does all that liking and sharing truly drive sales? The GMA asked expert practitioner Clive Roach to shed light on how he has been harnessing the channel for the brand, Philips – showing how the company reaps the rewards of its social media success.

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Categories
Europe Global Insight Strategy and Management

Welcome to the age of data driven marketing – and the new GMA website

data usage , age of data driven marketing article

Great marketing has always been driven by data but that trend is now accelerating and data driven marketing is clearly here to stay. Craig Hanna welcomes readers to this new data driven age and to the new look GMA website – which focuses on data driven channels, data innovation and data strategy.

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