Not too far into the future, many of us will live in smart cities, where technology and data will combine – proving that data insight is a driving force for growth and innovation. This and more was explored at the recent Webit 2017 in Sofia. The GMA attended and here we sum up the fascinating data driven perspective from that event.
We are in the midst of a tsunami of data but, thanks to analytics, all businesses are now able to hone ever-deeper insights from Big Data. Bernard Marr shows how this works, providing you have a clear strategy about the role of data in marketing, which is essential for businesses of all sizes to move forward and keep ahead of competitors.
Second-hand industrial equipment sales hold little glamour for marketers, but are big business around the world. This B2B marketing case study is a lesson in how a clear strategy, following six top tips, will help you get the best results from your campaigns.
Who controls the data in your organisation? Are they Responsible – Accountable – Consulted – Informed (RACI)? Implement this data management model to achieve a common goal and, whatever the size of your business, keep in mind these primary data objectives; thereby focusing on outcomes, not process.
It’s taken some companies a while to catch on, but an e-commerce strategy is now essential, according to fresh European research which finds that Dutch retailers are the trailblazers when it comes to having an online shop and British businesses are the first to grasp mobile shopping. Infographic shows the research results.
Businesses need to ensure they have a clear understanding of their aims and objectives, their customers, the data they are collecting and the interactions customers have with their business. With all these elements in place, brands that operate in Singapore – the gateway to Asia – can begin to build truly effective data driven campaigns.
Is direct marketing a dinosaur or a viable and effective modern-day discipline able to measure well with later innovation – and what can today’s digital practitioners learn from those who still get results from traditional and classic methods of reaching their target market? Summit examines the roots of marketing best practice.
Selling to Chinese consumers requires a bespoke approach. Don Zhao explains how brands should talk to this audience and gives examples of those that have been successful.
A year and a month or so away from the date of this article is when the data privacy laws of the EU and the UK will change – dramatically. And the effects (and repercussions) on marketers will be enormous. So said data expert and speaker Rosemary Smith at the MINT Global event in Amsterdam this week.
Innovation and Leadership. Two words that scare the living daylights out of you or two that inspire you to do great things. Which? Delegates at the MINT Global conference in Amsterdam today were finding out.