Will the new wave of data sets and predictive analytics revive B2B outbound telemarketing to the point where it can become a real driver of sales acceleration? Robert Howells has some answers.
Laws surrounding data privacy and customer consent are changing in just over a year – get it wrong, and you will pay hefty fines. Time to test your permission statements and check your strategy is flawless.
Working nine-to-five but playing catch-up 24/7. That seems to be the lot of the stressed, overworked modern marketer, research reveals. They are sleepless and, this year, even more stressed in the era of the breathless business. Are you running to keep up? How can you ever slow down? Find out here:
Do you have clear permission to contact your customers, a ‘golden ticket’ of consent? And can your customers easily opt-out and withdraw that consent? Scrutinise your data protection and ePrivacy strategy now, as new regulations come into force next year – and millions of pounds in fines will doubtless be levied on companies that have failed to prepare and follow the guidelines.
How Unilever reached the unreachable and delivered joy to ‘media dark‘ masses in rural India with a unique brand awareness campaign. It’s a marketing story that will touch your heart.
Does the arrival of a new regulation from the UK’s watchdog Ofcom today mean the end for predictive dialling and answer machine detection, currently used extensively for outbound calling? It all depends how responsible your strategy is, says Danny Singer.
How do sales and marketing teams – which often follow different paths – successfully pull together in a data-driven approach to revenue growth? Robert Howells says they need to think differently – looking at ‘account-based growth’ rather than ‘account-based marketing’ or ‘key account sales’. Follow his five strategies for success.
Live-streaming, podcasting . . . is your business getting full potential out of its marketing strategy and leveraging the latest technology? Should you be examining influencer marketing – or returning to print as a way of standing out from the crowd? Here’s some trends to watch out for.
Entrepreneur Ian Hughes says businesses use many words when they talk about innovation and inspiring a successful culture of change within an organisation – agility, process, control, context. But the nub is all about finding a balance.
Despite timely advice, recent research shows that 32% of UK organisations are as yet unprepared for next year’s changes to data protection regulations (GDPR). But will this potentially costly failure to prepare be further compounded by a complementary and co-inciding law change – the EU ePrivacy law? The implications for the data driven marketing industry are far-reaching, in terms of how businesses can approach customers, collect and process data.