Category: Country Focus

Under cyber attack: ‘Hello, I’m WannaCry – pay me to decrypt your files’

Post author By Sally Hooton
Post date 25th May 2017

What is the recent ransomware cyber attack WannaCry and what does it do? How can we avoid it and can we retrieve data without paying the ransom?

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Tags cyber attack, cyber security, malware, ransomware

Global Insight Strategy and Management Web Analytics

Analysing website analytics: ‘Are we drowning in bots?’

Post author By Sally Hooton
Post date 25th May 2017

Online activity can be skewed by bot traffic. Here’s insight into what that means – potentially, false assumptions, missed opportunities and perhaps damage to a site’s performance – plus a step-by-step guide to identifying and countering website analytics affected by bots.

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Tags bot traffic, Google analytics, SEO

Americas Data Management Global Insight Strategy and Management USA

Start-ups: what data do you need and how do you get it?

Post author By Robert Howells
Post date 24th May 2017
1 Comment on Start-ups: what data do you need and how do you get it?

marketing ROI start-ups data, entrepreneurial venture

It might seem obvious, but it is quality not quantity of data you need to support your marketing efforts. Here, consultant Robert Howells brings the first in a series of data articles – this one looking at start-ups data; how they find their data and what they do with it for optimal effect.

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Tags e-commerce, international trading, marketing campaigns, SEO, start-ups

Data Driven Channels Europe Global Insight UK

Insights session highlights marketing to consumers in ‘age of anxiety’

Post author By Sally Hooton
Post date 22nd May 2017

In an age of anxiety (recession, Brexit, Trump), how can brands ‘ride the wave’ of changing consumer behaviour? Using its own data looking into consumer behaviour, Exponential shows that marketers’ initial reaction in times of crisis – to pull an advert – is not necessarily the way forward.

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Tags marketing campaigns, neuroscience

Data Driven Channels Global Insight

Top tips for using Facebook Custom Audience lists

Post author By Sally Hooton
Post date 21st May 2017

Carefully target your marketing by using Facebook Custom Audience lists, says expert Lauren Ahluwalia. Here, she reveals her step-by-step guide to creating a successful Facebook marketing campaign.

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Tags Facebook, marketing campaigns, marketing strategy

Artificial Intelligence Data Innovation Global Insight

Bigger, stronger, faster: Why the impact of Phase 3 of the digital evolution will be huge

Post author By Sally Hooton
Post date 18th May 2017

AI and modern marketing , Phase 3 of the digital evolution

Phase 1 was about information (internet availability) and Phase 2 mobile technology (social media). But Phase 3 of the digital evolution will have a faster adoption curve and a higher impact due to some fundamental differences, says Steven Van Belleghem, author of the award-winning book, ‘When Digital Becomes Human’.

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Tags AI, Amazon, Apple, customer experience, Facebook, Google, mobile marketing, mobile technology, smartphones, social media, twitter, YouTube

Americas Case Studies Data Driven Channels Europe

The richer search: what are ‘attributes’ and which do businesses need to thrive? US & European case studies

Post author By Sally Hooton
Post date 17th May 2017

How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.

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Tags Google Maps, Google My Business, location marketing, mobile search, SEO, smartphone, web analytics

Data Driven Channels Global Insight

From ‘screen hopper’ to ‘addict’, get a sharper picture of the online video consumer

Post author By Sally Hooton
Post date 16th May 2017

Multi-screen video consumption is on the rise, but habits vary widely among consumers. Hannu Verkasalo sheds some light on how this all works to give marketers a clearer picture of the online video consumer and how to invest in the right media mix for video advertising.

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Tags game consoles, OTTs, smart TV

Asia-Pacific China Data Driven Channels Global Insight Mobile

China in your hand-held: m-commerce spurs e-retail boom

Post author By Sally Hooton
Post date 15th May 2017

From international exporter to consumer-driven importer, China is changing: urban, urbane, tech-savvy and sophisticated, smartphone users are falling in love with luxury brands, embracing cross-border consumerism and driving a Chinese e-retail boom.

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Tags brand loyalty, china, e-commerce, e-retailing, luxury brands, millennials, Tencent

Data Driven Channels Global Insight Marketing Automation

Dos and don’ts of integrating CRM with marketing automation

Post author By Sally Hooton
Post date 11th May 2017
1 Comment on Dos and don’ts of integrating CRM with marketing automation

Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.

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Tags CRM, data hygiene, email, personalisation