Editor and freelance writer wading his way through the world of data. One step at a time. Interested in data driven marketing insights supported by... data.
Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time…
If you want to develop and grow your brand, you need to pay attention to your content. This free whitepaper courtesy of LeadMonitor.ai will show you how to get it right.
User experience (UX) is not just the domain of the design team. Creative marketers need to understand it too. Don’t worry, reading this article will help! In fact, the success of your work may depend on it…
Data-driven technologies are evolving at a fast-rate and global regulators are striving to implement laws which safeguard the rights of citizens. So how do YOU keep up? The answer is effective data governance. Find out what it is and how to get started…
Generating leads is the biggest priority for marketers in 2021, according to research by Lead Monitor. This new report marries the theory of lead generation with practical tips on how to do it.
Festive cheer might be hard to come by in the tourism industry this year. But some cities around the world are determined to make the most of a bad situation and celebrate Christmas responsibly – with the help of their industrious marketing departments.
In a new series of blog posts, we examine how companies are utilising direct marketing around the globe. We pull out key techniques, good and bad practice, and highlight important lessons we could all learn.
Any company which is dependant on data needs data which is… well… dependable. But how many actually have a data quality strategy? And what are its key components? Read on to find out…
Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil…
There’s one thing most marketers seem to agree on right now: the increased need to provide helpful marketing. But what does that mean? And how can it benefit organisations? We speak to marketers and business leaders to find out…