Editor and freelance writer wading his way through the world of data. One step at a time. Interested in data driven marketing insights supported by... data.
In an era where data overwhelm is the norm, a data strategy that actually works is a rare commodity. Here we offer a practical guide on how to build a data strategy featuring expert commentary, data strategy templates and some of the best resources on the internet.
Not every company has the skills and resources to develop respiratory equipment or PPE, yet many are finding creative ways to make a real difference during the Coronavirus pandemic. Here’s a list of who’s doing what…
Bad data is bad business. Indeed, organisations believe poor data quality to be responsible for an average of $15m each year in lost earnings, according to research by Gartner. Here we reveal the cost of bad data and why it might be time to clean up your act.
Since GDPR, some marketers are refusing to touch third party data with a barge pole. But is that fair? We speak to industry insiders and data privacy experts to find out the level of risk and how it can be sourced safely and responsibly.
The growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. Our new whitepaper – in collaboration with data and insight specialists, REaD Group – examines the scale of ‘bad data’, its implications for businesses and what can be done about it.
“The old adage ‘garbage in, garbage out’ has never been more true or more important for businesses. Good quality data means better business decisions, better marketing and more profitable relationships.”
– Jon Cano-Lopez, CEO, REaD Group
Organisations’ believe that inaccurate customer data costs them, on average, six per cent of their annual revenues, according to the Royal Mail. Perhaps more worryingly, over a third are not even sure how much it costs them.
Tackling this problem should be a business priority. In light of the GDPR, clean data is no longer a preference for companies wanting to improve their ROI: it’s now a business fundamental.
In this 22-page whitepaper, you will learn about:
1. The data quality challenge for businesses today: The cost of bad data, its scale and how clean data has become essential in today’s economic and regulatory climate.
2. How to build a data-aware organisation: Learn how to develop into a mature, data-informed organisation, and how this provides the bedrock for maintaining clean data.
3. How to get clean: The key constituents of a data clean-up operation: The 7 essential data cleansing activities which will transform your data streams into a trusty source of insight.
4. How to stay clean: The future of data cleansing: Effective data cleansing methodologies are set to become increasingly important as new technologies emerge which rely on good data.
5. The key questions to ask your data provider: Discover whether your data providers are providing you with accurate, up-to-date and legally sourced data by asking these 8 key questions.
Download the whitepaper below and rid your company of the scourge of bad data!
A new report reveals that only a third of marketers understand what successful content marketing looks like. Here we explore the reasons why and look at how marketers can prove – and improve – their content marketing ROI.
Our new report with MeritDirect takes stock of the current state of data-driven marketing. Drawing on a combination of surveys and interviews with industry leaders, we reveal how forward-thinking data marketers are continuing to find opportunity in a shifting technological and regulatory landscape.
We discover the mood is optimistic. Organisations are continuing to increase their investment in data and continue to realise its potential as a key business driver.
“…We’re seeing data being leveraged in smarter, more innovative and responsible ways. The complex mix of technologies and techniques which are currently being utilised underlines the importance of integrated and holistic approaches to data…”
– Karie Burt Senior Vice President – International/Privacy MeritDirect
Our free B2B Data Insight Report explores how marketers are:
Today’s B2B data leaders and marketers are raising the bar of what constitutes great customer engagement and user experience by using data in a more creative, responsible and intelligent manner, in order to drive more favourable outcomes.
Download the report by registering below.
Yuval Ben-Itzhak, CEO at Socialbakers, sums up the nature of the challenge and opportunity:
“For traditional organisations which have been around for years it’s a big change. It’s not just about the tech. Digital transformation is also about the people and the process – and how to convince people to do things differently while still seeing an increase in their performance.”
Our latest Data Briefing featured a Q&A with Barry McNulty, Head of Data at Hyde Housing Group. He reveals the impact of data and technology on the housing industry: the good, the bad and the difficult.
We also cover Simon Blanchard’s talk on safeguarding new data solutions and Robert Bond’s analysis of privacy in a world of fast-evolving technology.
A one-off data privacy Q&A was held aboard the HQS Wellington on the Thames in Central London last week. The event launched the inaugural Award for Responsible Marketing in memory of Rosemary Smith, co-founder of the DPN & the data protection consultancy, Opt-4. Here are the highlights…
The importance of data governance has long been recognised by businesses with complex data management needs. But GDPR raised the stakes and forced organisations of all sizes to get to grips with their data. Our latest report examines the pressing need for robust data governance procedures and what this means for organisations today. It’s hardly…