Editor and freelance writer wading his way through the world of data. One step at a time. Interested in data driven marketing insights supported by... data.
In these tighter regulatory times, companies are being asked to innovate in a smarter and more considerate manner. We’ve teamed up with the Data Protection Network and OneTrust for a new report which outlines how companies ought to approach this challenge. Over the last three years we have witnessed an explosion of interest in the…
The GMA and the Data Protection Network have teamed up with OneTrust to bring you an in-depth summary of the industry’s experience since GDPR came into force. Last year saw a scramble towards compliance as the deadline approached proving that many organisations were unprepared for the new obligations that GDPR placed upon them. In many cases, there was confusion over the appropriate course…
The future of global data protection regulations continues to be a subject of passionate debate among data protection experts and industry insiders. So, what does the future hold for data-driven organisations? The GMA recently sought out the views of global data protection expert, Robert Bond, partner at Bristows LLP, and Ian Evans, MD at privacy…
What are the key issues facing data driven organisations today? And how should we tackle them? Experts from the fields of data governance, innovation and strategy gathered at our recent breakfast briefing in London to give their take. Here we’ll reveal some of their best practice tips, starting with Robert Bond who gives his verdict on how to approach GDPR and evolving global regulation trends.
We’re excited to announce that the GMA will be an official partner of the B2B Marketing Expo!
Widely regarded as Europe’s greatest marketing event, this year’s expo takes place at London’s ExCeL on the 27th & 28th March – and you can claim your free ticket…
Ahead of the return of youth marketing festival YMS LDN, Voxburner are offering Global Marketing Alliance members complimentary access to their Youth Trends Report 2018, usually worth £399.
Thanks to big data, automation, and machine learning; predicting trends is becoming an increasingly scientific pursuit. At this year’s Festival of Marketing, Richard Maryniak from Black Swan Data provided an insight into how they’ve been using social data to predict consumer demand in the food and drink sector.
The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams.
For those struggling to fully comprehend the benefits of account-based marketing – or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.