The incoming GDPR means the acquisition and use of personal data must be transparent and explicit. But how will that affect email marketing and what should email marketers do to stay within the law? Darine Fayed explains how the new data regulation will work and why GDPR & email will, actually, result in better quality communications going forward.
It seems to Robert Howells that marketers are beginning to see clearer skies ahead as the mist around GDPR lifts, panic subsides and the May 2018 deadline approaches. But, in case you are still wary and unsure of how to finalise getting your data shipshape and in good order before the new regulation comes into force, here are some guidelines to help you.
For most marketers, 2018 will be a milestone year – the year when their data comes under scrutiny by both regulators and consumers themselves, who are increasingly aware of the value of their personal details and concerned about how they are used. Is your company ready to comply with the changing GDPR? Are your data policies in order? Marketers need to focus on the merits of GDPR and how it will rebuild consumer trust. Here’s what you should be aware of and why you should be preparing now, before the new regulation becomes law in May 2018.
The General Data Protection Regulation coming into force next May will create new rules to keep data safe. But it is causing concern for companies aiming to ensure the data they hold stays within that new law. Panic has spread rumours and now there are many GDPR myths circulating. Sam Reed explores five of the biggest myths around GDPR and discusses its impact.
There aren’t many marketers who don’t already know that, next May, the GDPR (General Data Protection Regulation) is changing. It has caused sleepless nights for many and will lead to fines if not adhered to correctly once the regulation has been enforced. Many offer words of wisdom on the subject of B2B GDPR and how to get it right, but here, a voice of reason rings out, so wake up and read the expertise.
New regulations come into force next May around data consent, but what will be the marketing consequences of GDPR? Robert Howells makes some predictions on who will benefit and who will struggle with the effects of GDPR.
The power of data and the dangers to business if marketers continue to misuse data by delivering bad customer experiences were discussed at a recent conference: Data experts agreed how vital it is to use data effectively.
It’s a huge burden for marketers aiming to stay on the right side of the law – and the customer – but deciphering and complying with the forthcoming changes in data protection regulations (GDPR and ePrivacy Regulation) are creating a major consent dilemma for businesses across the UK. Take heart! Here’s some help and guidance from those at the coalface who have been examining how ‘legitimate interests’ might apply.
It’s been in the making for more than four years and is coming into force in less than 12 months’ time: GDPR (General Data Protection Regulation) represents the largest change in data protection and privacy rules in more than 20 years. May 25, 2018 is D-Day for the new GDPR regulation, which is designed to harmonise data privacy and protection laws across Europe. Any business that handles, markets to, tracks or creates profiles of EU citizens must comply with the new regulations. Richard Dennys discusses how affiliate marketers and businesses that utilise affiliate marketing can prepare for the GDPR and ensure their websites are compliant.
A study has found that almost a quarter of consumers have submitted bogus personal details – fake data – in order to access information online anonymously. Which means marketers’ databases could be wildly inaccurate and organisations are wasting resources targeting people or places that actually don’t exist. It’s a situation that will only worsen when the new GDPR comes into force next May. So, what’s the solution?