Tag: GDPR

Categories
Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR new era dawns, changing your marketing for the better

GDPR new era changing law

GDPR D-Day, May 25th, will usher in spring-cleaned and scrupulously hygienic databases, sparkling with freely-given consumer consent, supercharging the effectiveness of your marketing. Alison Smith says this GDPR new era of perfectly targeted customers will result in tangible benefits for the organisations doing business with them. So, what’s not to like? She has advice on how to move forward to deploy the principles of best-ever practice that are about to be enforced.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

May 25: GDPR will bite as big as it barks

gdpr will bite

We are on the brink of a mega shake-up of data privacy rules – one that has caused a tsunami of stress and panic among businesses and organisations, all struggling to become compliant with the new General Data Protection Regulation in time for its May 25th deadline. GDPR will bite – very soon and very hard, but although there are plenty of negatives to be aware of, there are also many positives, says Duncan Hendy, citing an enhanced customer relationship as the ultimate reason for ensuring your database is squeaky-GDPR-clean.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Strategy and Management UK

Fresh from MINT 2018 – GDPR, harnessing intelligence and marketing into the future

MINT 2018, MINT – GDPR

MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

Fresh from MINT – GDPR ‘an opportunity for data-driven marketers’

MINT 2018, MINT – GDPR

MINT – GDPR: expert panellists were discussing the impact of the new data protection regulation during MINT, the major marketing summit event in central London. Philippa Donn was there to report back on their advice.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Europe GDPR Global Legal & Compliance UK

Effective email marketing – timing is everything to avoid GDPR unsubscribes

email targeting, GDPR unsubscribes
When email goes wrong – series

The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Americas Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK USA

As GDPR implementation deadline looms, third of marketers in Europe and the US still don’t understand it

GDPR implementation , charities opt-out service

Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR – new data protection regulation is coming . . . are you sure you’re ready?

GDPR – new data protection regulation

Is your data management strategy set up correctly, completely and in place ready for compliance with the incoming GDPR – new data protection regulation – in May? Ivanka Menken has a checklist of processes that businesses and organisations should go through in order to ensure the customer data they hold complies fully . . . and what to do now if it doesn’t.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

Into the future alongside GDPR – opportunities as well as challenges for online marketers

gdpr – opportunities

Jon Martin takes a look at the potential good, the bad and the ugly when it comes to GDPR and how marketers can think positive and make the most of GDPR opportunities, rather than take a negative and gloomy stance over the incoming regulation.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Americas Best practice Europe Germany Global Legal & Compliance Strategy and Management USA

Data security v technology: is another legal bombshell about to hit marketers?

data security v technology

It’s a quandary currently causing anguish for American law-makers: Should the US government (aiming to track and rout terrorists and fraudsters) have the power to search email data that’s stored on a server in another country? Or would this open the floodgates for international ‘snooping’ and thus be a potential violation of personal data privacy? How seriously would global business be affected if data no longer feels secure and protected across borders? Robert Howells investigates the facts, weighs up the pros and cons and worries about the future . . .

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

New privacy rules OK – how GDPR will affect data use in retail, automotive and financial services

privacy rules OK

The forthcoming GDPR is designed to help protect consumer data, not to hamper businesses and hog-tie them with red tape. Those businesses that adapt to the changing rules – that turn big data into smart data – will survive and thrive, says Julie Neilson, explaining how marketers in the retail, automotive and financial services sectors are surmounting the obstacles and reaping the opportunities . . . showing that it can be a case of new privacy rules OK!

This content is for Free membership members only.
Register
Already a member? Log in here