Category: GDPR

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Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR: legitimate interest pitfalls & how to avoid them

legitimate interest pitfalls , fake data

How can marketers navigate the details of the incoming GDPR to avoid legitimate interest pitfalls? In Recital 47 of the GDPR, legitimate interest is described as ‘processing of personal data for direct marketing purposes’, but these words have created the common misunderstanding that this means all marketing and even soft opt-ins. Guy Hanson says this is not the case and not all email marketing or all sending of direct marketing material is permitted. Here’s what the wording doesn’t say.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR new era dawns, changing your marketing for the better

GDPR new era changing law

GDPR D-Day, May 25th, will usher in spring-cleaned and scrupulously hygienic databases, sparkling with freely-given consumer consent, supercharging the effectiveness of your marketing. Alison Smith says this GDPR new era of perfectly targeted customers will result in tangible benefits for the organisations doing business with them. So, what’s not to like? She has advice on how to move forward to deploy the principles of best-ever practice that are about to be enforced.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

May 25: GDPR will bite as big as it barks

gdpr will bite

We are on the brink of a mega shake-up of data privacy rules – one that has caused a tsunami of stress and panic among businesses and organisations, all struggling to become compliant with the new General Data Protection Regulation in time for its May 25th deadline. GDPR will bite – very soon and very hard, but although there are plenty of negatives to be aware of, there are also many positives, says Duncan Hendy, citing an enhanced customer relationship as the ultimate reason for ensuring your database is squeaky-GDPR-clean.

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Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Strategy and Management UK

Fresh from MINT 2018 – GDPR, harnessing intelligence and marketing into the future

MINT 2018, MINT – GDPR

MINT 2018 brought together marketing practitioners and experts from around the world to discuss the latest big issues of our industry – including the looming GDPR, innovation and disruption and the data economy. Here’s a snapshot of what they had to say.

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Data Governance & Security Data Protection ePrivacy Regulation Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

Fresh from MINT – GDPR ‘an opportunity for data-driven marketers’

MINT 2018, MINT – GDPR

MINT – GDPR: expert panellists were discussing the impact of the new data protection regulation during MINT, the major marketing summit event in central London. Philippa Donn was there to report back on their advice.

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Best practice Europe GDPR Global Legal & Compliance UK

Effective email marketing – timing is everything to avoid GDPR unsubscribes

email targeting, GDPR unsubscribes
When email goes wrong – series

The EU’s General Data Protection Regulation (GDPR) comes into force in May, but many organisations still need to seek consent, ensuring individuals have actively opted in to the collection, processing and retention of their information. Sarah Taylor examines a study from SmartFocus which shows how the need for GDPR consenting affects organisations globally – and she discusses the optimum time to avoid GDPR unsubscribes.

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Americas Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK USA

As GDPR implementation deadline looms, third of marketers in Europe and the US still don’t understand it

GDPR implementation , charities opt-out service

Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.

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Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

A GDPR revolution for location-based in-app advertising ‘to benefit consumers and the industry’

GDPR revolution

Some industry commentators have called time on the current ad tech ecosystem for in-app advertising, citing GDPR – the incoming data protection regulation – as its death knell. But Rodric Bark sees this as a GDPR revolution – an opportunity for the industry rather than a threat, delivering data protection and improving targeting. Here’s how:

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR – new data protection regulation is coming . . . are you sure you’re ready?

GDPR – new data protection regulation

Is your data management strategy set up correctly, completely and in place ready for compliance with the incoming GDPR – new data protection regulation – in May? Ivanka Menken has a checklist of processes that businesses and organisations should go through in order to ensure the customer data they hold complies fully . . . and what to do now if it doesn’t.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

Into the future alongside GDPR – opportunities as well as challenges for online marketers

gdpr – opportunities

Jon Martin takes a look at the potential good, the bad and the ugly when it comes to GDPR and how marketers can think positive and make the most of GDPR opportunities, rather than take a negative and gloomy stance over the incoming regulation.

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