Category: GDPR

New privacy rules OK – how GDPR will affect data use in retail, automotive and financial services

Post author By Julie Neilson
Post date 21st February 2018

The forthcoming GDPR is designed to help protect consumer data, not to hamper businesses and hog-tie them with red tape. Those businesses that adapt to the changing rules – that turn big data into smart data – will survive and thrive, says Julie Neilson, explaining how marketers in the retail, automotive and financial services sectors are surmounting the obstacles and reaping the opportunities . . . showing that it can be a case of new privacy rules OK!

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Tags Big data, customer data, data collection, data consent, data driven marketing, data insight, data privacy, data protection, GDPR, legal and compliance, retail

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR & email: will the new regulation be the death of email marketing?

Post author By Darine Fayed
Post date 24th January 2018
2 Comments on GDPR & email: will the new regulation be the death of email marketing?

The incoming GDPR means the acquisition and use of personal data must be transparent and explicit. But how will that affect email marketing and what should email marketers do to stay within the law? Darine Fayed explains how the new data regulation will work and why GDPR & email will, actually, result in better quality communications going forward.

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Tags email marketing, GDPR, legal and compliance

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

The Golden Quarter & GDPR – opportunities for marketers

Post author By Jane Dixon
Post date 13th December 2017

The Black Friday/Cyber Monday period is the starting pistol that signals that start of ‘the golden quarter’, when most retailers lock in their profits for the year. It’s also a time when having a good customer database – along with reaching the right consumer with the right offer at the right time – is critically lucrative for brands. However, the looming prospect of GDPR is set to make the gathering and use of customer data more complex. So what should marketers be doing now to ensure their golden quarter & GDPR plans go platinum in 2018?

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Tags customer data, customer experience, customer experience management, data segmentation, legal and compliance, personal data, personalisation, targeting

Americas Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK USA

As mist around GDPR lifts – 5 steps to help you keep calm and carry on

Post author By Robert Howells
Post date 7th December 2017

It seems to Robert Howells that marketers are beginning to see clearer skies ahead as the mist around GDPR lifts, panic subsides and the May 2018 deadline approaches. But, in case you are still wary and unsure of how to finalise getting your data shipshape and in good order before the new regulation comes into force, here are some guidelines to help you.

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Tags customer data, data consent, data privacy, GDPR, legal and compliance

Best practice Data Governance & Security Europe GDPR Legal & Compliance Strategy and Management UK

Focus on the merits of GDPR – rebuilding consumer trust

Post author By Keith Carlton
Post date 30th November 2017

For most marketers, 2018 will be a milestone year – the year when their data comes under scrutiny by both regulators and consumers themselves, who are increasingly aware of the value of their personal details and concerned about how they are used. Is your company ready to comply with the changing GDPR? Are your data policies in order? Marketers need to focus on the merits of GDPR and how it will rebuild consumer trust. Here’s what you should be aware of and why you should be preparing now, before the new regulation becomes law in May 2018.

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Tags CRM, customer experience management, data analytics, data privacy, data science, data segmentation, data strategy, GDPR, personalisation

Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

The top five GDPR myths . . . answered

Post author By Sam Reed
Post date 20th November 2017
1 Comment on The top five GDPR myths . . . answered

The General Data Protection Regulation coming into force next May will create new rules to keep data safe. But it is causing concern for companies aiming to ensure the data they hold stays within that new law. Panic has spread rumours and now there are many GDPR myths circulating. Sam Reed explores five of the biggest myths around GDPR and discusses its impact.

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Tags customer data, data consent, data privacy, GDPR, legal and compliance

Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

SWOT up on data privacy: ‘think positive, it’s a GDPR opportunity not a threat’

Post author By Will Anthes
Post date 2nd November 2017

Forecasters say that, come May 25 next year, 75% of EU customer data will be unusable because it does not comply with the new data protection laws. But research by W8 Data shows a more positive vibe – the ‘GDPR opportunity’ will force companies to clean their data thoroughly, in line with the new regulations. It will affect amounts of data held by companies, but quality over quantity will forge better relationships with customers.

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Tags charities, customer data, data hygiene, data privacy, data protection, permission marketing, personal data

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

B2B GDPR – a common sense view and workable expertise, at last

Post author By Judith Niederschelp
Post date 19th October 2017

There aren’t many marketers who don’t already know that, next May, the GDPR (General Data Protection Regulation) is changing. It has caused sleepless nights for many and will lead to fines if not adhered to correctly once the regulation has been enforced. Many offer words of wisdom on the subject of B2B GDPR and how to get it right, but here, a voice of reason rings out, so wake up and read the expertise.

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Tags B2B marketing, customer data, GDPR, legal and compliance, personal data, privacy

Americas Data Governance & Security Data Protection Europe GDPR Insight Legal & Compliance Strategy and Management UK USA

The marketing consequences of GDPR – who will be the winners and losers after May 2018?

Post author By Robert Howells
Post date 16th August 2017
1 Comment on The marketing consequences of GDPR – who will be the winners and losers after May 2018?

New regulations come into force next May around data consent, but what will be the marketing consequences of GDPR? Robert Howells makes some predictions on who will benefit and who will struggle with the effects of GDPR.

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Tags ABM, consent, customer engagement, data management, data marketing, data privacy, data protection, data security, direct mail, email, GDPR, personalisation

Best practice Europe GDPR Legal & Compliance Strategy and Management UK

GDPR compliance: act in haste, repent at leisure

Post author By Judith Niederschelp
Post date 25th July 2017
1 Comment on GDPR compliance: act in haste, repent at leisure

Most business leaders now have an awareness of GDPR and its requirements. They’re keen to select and implement technologies to aid GDPR compliance. But important foundational capabilities should be addressed before technical controls for data protection are deployed.

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Tags data breach, data management, data privacy, data protection, personal data