Category: Strategy and Management

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5 steps to supercharge the future of digital media

charge digital media

Trust in digital advertising is at an all-time low thanks to various data misuse scandals and the public’s growing awareness about how their data can be exploited. While GDPR can be seen as the regulators big stand on behalf of consumers, the industry itself should be taking a proactive approach too. So what should advertisers and vendors do? Ben Humphrey suggests five key areas where they should take action.

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All content Best practice CRM Data Driven Channels Strategy and Management

The 4 cornerstones of Customer Success

Customer success team

A customer success (CS) team is responsible for managing the relationship between a vendor and its customers. The goal is simple: to make sure the customer is able to make the best possible use of the product. Get it right and you earn yourself a happy, content and loyal customer. Alison Smith details how more and more companies are acknowledging the value of CS and explores how you can ensure your own team provides the greatest business benefit.

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Supercharge your CRM with predictive analytics

CRM predictive anlytics

Are you among those marketers who find CRM systems an administrative burden? If so, then it’s probably time to upgrade. Richard Hillman believes that predictive analytics are one of the key features which will help transform your CRM experience for the better.

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All content Big Data Data Strategy Insight Programmatic Advertising

4 ways to personalise your ads and wow customers

ad personalisation data

The ability to harness data is the foundation for ever-more personalised marketing – and it lies at the heart of what being ‘data-driven’ is all about. Babatunde Khalidson focuses on four key personalisation opportunities provided by data – as well as the challenges that need to be overcome. He begins by looking at three-tier granularity…

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From green tea to cannabis lattes: how to predict consumer demand using social data

predictive marketing data

Thanks to big data, automation, and machine learning; predicting trends is becoming an increasingly scientific pursuit. At this year’s Festival of Marketing, Richard Maryniak from Black Swan Data provided an insight into how they’ve been using social data to predict consumer demand in the food and drink sector.

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All content Best practice Big Data Data Governance & Security Data Management Data Protection ePrivacy Regulation Strategy and Management Web Analytics

The cookie has crumbled: 5 reasons why you should embrace behavioural marketing

Behaviour marketing cookie

Many online retailers remain sluggish in moving beyond the cookie in order to better understand their consumers. Gracia Amico from BounceX argues that it’s time to re-think digital marketing and provides 5 key reasons why behavioural marketing is an essential upgrade.

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All content Data Strategy Insight

Personalisation to the masses: the power of point-of-sale

customer loyalty

Loyalty programs are a popular way of providing a personalised service to repeat customers. But in such a crowded marketplace retailers have a tough task persuading customers to partake in yet another scheme. Andy Watts reckons that utilising real-time data at point-of-sale can help you circumvent the problem.

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All content Big Data Case Studies Data Management Data Strategy Insight Market Data

How ABM can unearth dormant opportunities for sales and marketing teams

Account based marketing digging

The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams.

For those struggling to fully comprehend the benefits of account-based marketing – or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.

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Spotlight on the ASEAN region – building new trading relationships

ASEAN region , international marketing

As Brexit continues to cast concern for EU trade, Siddharth Shankar sheds light on the ASEAN region and suggests that companies looking to enjoy a fruitful foreign trade relationship should consider the countries within this increasingly important market, which is welcoming international trade.

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Think global, act . . . globally – unlocking what the global customer really thinks about data

global customer

Despite cultural and economic differences, new research shows consumers around the world take a similarly pragmatic approach to sharing their data. Jed Mole analyses the results of the study into how the global customer perceives data collection, how they view their data privacy and the value they place on their data use.

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