Generating leads is the biggest priority for marketers in 2021, according to research by Lead Monitor. This new report marries the theory of lead generation with practical tips on how to do it.
Any company which is dependant on data needs data which is… well… dependable. But how many actually have a data quality strategy? And what are its key components? Read on to find out…
Will 2021 see a return to marketing as normal? Unlikely, according to the 17 marketers and business leaders who I recently spoke to. But there are ways to adapt during this prolonged period of turmoil…
In an era where data overwhelm is the norm, a data strategy that actually works is a rare commodity. Here we offer a practical guide on how to build a data strategy featuring expert commentary, data strategy templates and some of the best resources on the internet.
Bad data is bad business. Indeed, organisations believe poor data quality to be responsible for an average of $15m each year in lost earnings, according to research by Gartner. Here we reveal the cost of bad data and why it might be time to clean up your act.
The growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. Our new whitepaper – in collaboration with data and insight specialists, REaD Group – examines the scale of ‘bad data’, its implications for businesses and what can be done about it.
“The old adage ‘garbage in, garbage out’ has never been more true or more important for businesses. Good quality data means better business decisions, better marketing and more profitable relationships.”
– Jon Cano-Lopez, CEO, REaD Group
Organisations’ believe that inaccurate customer data costs them, on average, six per cent of their annual revenues, according to the Royal Mail. Perhaps more worryingly, over a third are not even sure how much it costs them.
Tackling this problem should be a business priority. In light of the GDPR, clean data is no longer a preference for companies wanting to improve their ROI: it’s now a business fundamental.
In this 22-page whitepaper, you will learn about:
1. The data quality challenge for businesses today: The cost of bad data, its scale and how clean data has become essential in today’s economic and regulatory climate.
2. How to build a data-aware organisation: Learn how to develop into a mature, data-informed organisation, and how this provides the bedrock for maintaining clean data.
3. How to get clean: The key constituents of a data clean-up operation: The 7 essential data cleansing activities which will transform your data streams into a trusty source of insight.
4. How to stay clean: The future of data cleansing: Effective data cleansing methodologies are set to become increasingly important as new technologies emerge which rely on good data.
5. The key questions to ask your data provider: Discover whether your data providers are providing you with accurate, up-to-date and legally sourced data by asking these 8 key questions.
Download the whitepaper below and rid your company of the scourge of bad data!
Our latest Data Briefing featured a Q&A with Barry McNulty, Head of Data at Hyde Housing Group. He reveals the impact of data and technology on the housing industry: the good, the bad and the difficult.
We also cover Simon Blanchard’s talk on safeguarding new data solutions and Robert Bond’s analysis of privacy in a world of fast-evolving technology.
In these tighter regulatory times, companies are being asked to innovate in a smarter and more considerate manner. We’ve teamed up with the Data Protection Network and OneTrust for a new report which outlines how companies ought to approach this challenge. Over the last three years we have witnessed an explosion of interest in the…
What are the key issues facing data driven organisations today? And how should we tackle them? Experts from the fields of data governance, innovation and strategy gathered at our recent breakfast briefing in London to give their take. Here we’ll reveal some of their best practice tips, starting with Robert Bond who gives his verdict on how to approach GDPR and evolving global regulation trends.
What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing data-related skills.