Author: Babatunde Khalidson

Babatunde Khalidson is an Analyst at NMPi. Since graduating in 2016, with a degree in Biomedical Sciences, Babs went in to Business Development for businesses including AVORA, before being selected as 1 of 57 applicants onto the Google Top Black Talent Programme.

Categories
All content Big Data Data Strategy Insight Programmatic Advertising

4 ways to personalise your ads and wow customers

ad personalisation data

The ability to harness data is the foundation for ever-more personalised marketing – and it lies at the heart of what being ‘data-driven’ is all about. Babatunde Khalidson focuses on four key personalisation opportunities provided by data – as well as the challenges that need to be overcome. He begins by looking at three-tier granularity…

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